Arch Rock enters the datacenter market

San Francisco: Energy monitoring firm Arch Rock has entered the datacenter market with a new version of its Energy Optimizer system.

The four-year-old San Francisco-based company has been primarily focused on commercial and light industrial buildings till now. Its Internet Protocol-based system uses wireless sensors to track and report a building's energy use, and has been adopted by about a dozen customers since its launch in mid-2009. Energy Optimizer-Datacenter Edition will also use a wireless sensor network to identify sources of energy waste, such as excess heating and cooling, reports Sustainable Industries.

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With temperature, air quality and humidity parameters required for smooth operations, datacenters are a prime target for energy efficiency measures. "Businesses can no longer rely on over-dimensioning and over-cooling their datacenters, and instead must optimize their equipment and energy use," says Arch Rock, CEO, Roland Acra.

Energy Optimizer, which can be purchased or delivered on a subscription basis, delivers information through a series of dashboards illustrating temperature, humidity, energy use and performance indicators, and could result in energy savings of up to 40 percent, according to Acra.

The U.S. Environmental Protection Agency has predicted that by 2011 datacenter energy consumption will have doubled from what it was in 2006. Meanwhile, a host of companies - from startups like Sentilla and SynapSense, to industry giants such as Sun Microsystems and IBM are marketing ways to reduce datacenter power use.