Anvato raises $2 million in series A funding
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Mountain View: Anvato, which enables content publishers to track and monetize their content via advertising while enabling advertisers to deliver better targeted messages, has raised $2 million in series A funding on the heels of launching its video identification and monetization service. The company uses this technology to track copyrighted videos across the Internet and control their distribution and monetization from a single point. Using Anvato's opt-in-advertising, both publishers and distributors convert a legal liability into profits. Oxantium Ventures, a premier technology investment firm, was this round's lead investor. "We saw potential in Anvato's technology to revolutionize the way video advertising is done on the Internet, and made an investment to fuel its growth," said Ammar Qusaibaty from the Oxantium team, who will join Anvato's Board of Directors. Anvato said it will use the funds to launch AdMatch, its video advertising platform that enables video publishers to track and monetize their online videos through contextual advertising. With its Content ID product, Anvato already possesses the capability to index any video - including major national broadcast network channels. AdMatch expands this offering by allowing video publishers to insert relevant, unobtrusive ads into their videos and benefit from the viral distribution of their content. "The Series A investment will enable us to grow our business at a critical juncture where the adoption of online video is growing at an exponential pace and video publishers are looking for the best options to monetize their intellectual property," said Alper Turgut, cofounder and chief executive officer.

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