Akamai enables Travelguru to further optimize site performance
By siliconindia   |   Tuesday, 21 October 2008, 21:13 IST
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Bangalore : Akamai Technologies, which powers rich media, dynamic transactions and enterprise applications online, has announced that it is helping Travelguru, one of the major hotel networks, to accelerate the site performance of its mission-critical travel web site. Since implementing Akamai's Dynamic Site Accelerator, Travelguru has experienced a significant improvement in site performance of over 200 percent, which has positively influenced its conversion rates and revenue. Travelguru offers users access to more than 4,000 hotels in India and more than 72,000 hotels worldwide. It is crucial for Travelguru to have an infrastructure that can scale to support the increasing user demand for a high performance search application engine and a fast, reliable e-commerce experience. Leveraging Akamai's Dynamic Site Accelerator services, Travelguru can enjoy improved performance, scalability, and availability for the highest possible number of visitors without weighing down its web site's infrastructure. "With Akamai, we are able to drastically improve our conversion rates and revenue by accelerating the speed and performance of our site, and users keep coming back when searching for their travels," said Ankur Agrawal, Vice President, technology at Travelguru. "Akamai provides us with a complete e-business solution that addresses our requirements for significant performance improvement of critical web, search and e-commerce applications. Leveraging Akamai's Dynamic Site Accelerator, we have offloaded more than 75 percent of our traffic to the Akamai platform," he added. "From increasing look-to-book ratios to online revenues, Akamai has a complete suite of solutions that help travel companies fulfill their needs, ensuring reservation sites are always available to customers," said Narasimha Rao,Country Manager,Sales, Akamai India. Akamai's Dynamic Site Accelerator solution is designed to help accelerate the delivery of dynamic, rich interactive content and meet today's consumer expectations for a fast-loading, always available site, regardless of the number of images, amount of dynamically generated content or Internet conditions. The Dynamic Site Accelerator solution is built on Akamai's globally distributed platform the most pervasive platform for content delivery and Web site acceleration, comprising more than 36,000 servers in 70 countries within nearly 1,000 networks.

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