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Acer India opens four retail shops
By siliconindia staff writer
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Wednesday, 18 May 2005, 19:30 IST
BANGALORE: Acer India today announced the opening of four Acer Malls across Delhi and NCR.
The new malls have been opened in partnership with some of the leading names in the IT hardware channel like Trifin Technologies, Digital Solutions, Y2K Technologies and Prolab Computers.
Like all Acer Malls across the country, these outlets will showcase the entire range of Acer Desktops, Notebooks and consumer peripherals, which will include the Aspire series of consumer PCs, the TravelMate notebook series and projectors.
The new Acer Malls are located in Faridabad, Nehru Place, Lakshmi Nagar and Lajpat Nagar. These stores are the first exclusive brand stores of Acer in Delhi and part of the initiative to increase the number of Acer retail outlets to over 200 by end 2005.
S. Rajendran, General Manager Acer India said "Retail is the way forward for the PC industry in India. Our retail business has been growing at over 50 percent quarter on quarter and each of the product categories which we address through retail too have experienced the same amount of growth. This initiative in Delhi is to address this trend in the market and provide customers the experience of 'feel and touch' of the product prior to the purchase. In an environment such as ours, where the consumer is bombarded by multiple brands each day, retailing becomes a key medium to reach out to them".