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News >> Technology >>
ANZ SaaS awareness highest in Asia Pacific
By siliconindia
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Tuesday, 13 April 2010, 17:09 IST
Sydney: The Software-as-a-Service market in Australia and New Zealand (ANZ) is expected to reach $772 million in 2012 from $175 million in 2008, growing at a CAGR (compound annual growth rate) of 45 percent, says the latest report 'Software-as-a-Service in ANZ: 2009/2010' from Springboard Research, one of the leading innovators in the IT Market Research industry. Springboard noted that proliferation of SaaS vendors and applications in the region is one of the most significant reasons for the growth.
"Already a mature SaaS market, ANZ is expected to continue on its growth path as businesses of all sizes recognize the value of on-demand solutions for meeting business requirements while cost-effectively enabling their employees to access the capabilities, information and processes necessary to improve productivity. This momentum has been further fueled by the widespread broadband penetration, increased interest in Cloud Computing, and a growing supply of available SaaS solutions. In addition, an expanding ecosystem of SaaS providers and the market entry of high profile local and global suppliers in the region have also triggered interest in SaaS," said Michael Barnes, Vice President, Software Research at Springboard Research.
Springboard found that the SaaS market in ANZ is the most mature market in Asia Pacific, with the highest awareness and familiarity levels in the region. According to a survey conducted by Springboard, 77 percent of ANZ respondents were reported being 'very familiar' with SaaS as compared to only 60 percent in the rest of the region.
The survey further revealed that CRM is the most popular SaaS application in ANZ, as named by 35 percent of enterprise respondents, which is in line with the overall trend in Asia Pacific. Payroll applications are also seeing strong demand, standing at 29 percent.
Survey results confirmed that 'lower cost of ownership' is currently the most significant reason for SaaS adoption in Australia and New Zealand, as reported by 29 percent of respondents, while 'ease of use' was the top reason cited across the broader Asia Pacific region.
The single most significant barrier to SaaS adoption as noted by Springboard is 'satisfaction with on-premise applications? named by 15 percent of the respondents.