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AMD Targets Youth with "Future is Me" Campaign
By siliconindia
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Friday, 26 August 2011, 23:46 IST
Bangalore: AMD announced the launch of its "Future is Me" campaign across India. This campaign will feature a four month long contest - targeting youth - with the objective of anticipating the future in four categories: music, entertainment, digital and fashion. With a large portion of the population in India under the age of 24, this initiative will be the platform to highlight the brilliant HD and "personal supercomputing" experiences powered by AMD technology for what are perhaps the country's heaviest internet users.
With VISION Technology from AMD and futuristic design innovations like the ground breaking AMD Fusion Accelerated Processing Units (APUs), AMD has always been at the forefront of making tomorrow's technology available today. With this contest, AMD has taken an advanced step to involve the youth of today to create the future by guiding innovation through the ideas of the thinkers of tomorrow.
AMD started the year with the launch of the AMD C- and E-Series APUs which was met with resounding success. The market quickly embraced the recently launched AMD A-Series APU and has already started creating excitement for new platforms currently hitting shelves. With OEM partners, AMD are working to bring to the market the most innovative and affordable technologies, to not only help us bridge the digital divide but to also address the changing needs of consumers, said David Kenyon, corporate vice president, Worldwide Channel Marketing, AMD.
AMD India's "Future is Me" contest is one such enabler that envisages this very thought and makes a sincere effort to live the AMD philosophy in concert with one of its most valuable users i.e., the youth, said Ravi Swaminathan, managing director, AMD India.
About the "Future is Me" campaign
"Future is Me" is a unique, multicity, multimedia initiative that invites the largest group of technology enthusiasts in India to use their imagination and creative prowess to come up with interesting futuristic ideas that best describe the future of any of these four significant aspects of life: music, fashion, entertainment and digital.
Youngsters from different parts of the country can share their futuristic ideas envisioning the prospects of any of these four, broad, youth centric categories, in the form of designs, presentations, audio-visual clips, etc. on a specially designed "Future is Me" micro site and Facebook page. This would be followed by a rigorous call for entries process and evaluation supported by on ground activations in different parts of the country, including: malls, IT parks, colleges and other youth hangouts.
The entries that best fit the criteria of originality, intelligence, creativity, viability and clarity of thought will be selected at the first level of the challenge. Celebrity judges, including: Jacqueline Fernandes, leading actor (entertainment category), Aman Ali, leading classical musician (music category), Ankita Shorey, Miss India International 2011 (fashion category), and Neeraj Roy, MD and CEO, Hungama Digital Media Entertainment Pvt. Ltd (digital category) will screen the shortlisted entries in their respective categories to select two best entries in each category.
The selected contestants will then be invited to the grand finale to showcase their ideas at the Vision of Future Show. One best entry in each of the four categories would then be awarded with a cash prize worth Rs 100,000 and a brand new laptop at the Vision of Future Show.