6 People Who Represent Indian Luxury Market

Kalyani Chawla

Kalyani Chawla is the brand ambassador of Dior's in India. She comes from a family of industrialists. Kalyani says, “I wear Dior and I am not complaining! But my job involves more than just wearing Dior dresses! I am responsible for media planning, merchandising, buying for Indian stores and also brand positioning. India is a nascent luxury market but then again, Dior is a well-known brand. I also have to educate people about the brand in India. It is my responsibility to project the right message. So, basically, it is a 24x7 job”, as told to The Telegraph.

Kalyani wears Dior when she knows she will be photographed. She says "nobody will sue me if I were to wear anything else". She was initially reluctant to work for Dior, but changed her mind after seeing John Galliano at work in Paris, who was the Chief Dior Stylist then.