#6 HomeShop18

Unique visitors in June 2013: 8,109

Percentage reach: 10.5           

HomeShop18 is the online and on-air retail and distribution venture of Network 18 Group, headquartered in NOIDA, India. HomeShop18 was launched on 9 April 2008 as India's first 24-hour Home Shopping TV channel, where anchors performed live demonstration of products on sale. The television channel established HomeShop18's foothold in Indian retail because of high television penetration. Later, as the internet reach grew all over the country, HomeShop18 expanded to the internet.

Currently, HomeShop18.com comprises 17 categories: Accessories, Baby, Books, Cameras and Camcorders, Clothing, Computer, Electronics, Mobiles and many others.

The mobile version of the HomeShop18.com was officially launched on Android and iOS in the beginning of the year 2013.

As a part of its mobile platform launch, HomeShop18 set up SCAN N SHOP Virtual Shopping Wall at Terminal 3 of Indira Gandhi International Airport domestic departure wing at New Delhi. The virtual wall comprises dynamic LED TV screens. Each TV screen displays products on sale accompanied by a unique QR code, which people may scan to display the respective product's details. The customers can place their orders by scanning the QR code against each item or over the phone, through Cash on Delivery.

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