5 E-commerce Companies With Aggressive TV Ads

By siliconindia   |    2 Comments
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Bangalore: Generally ecommerce companies try to cash in on customers through word of mouth publicity of through internet marketing, but these days there is a slew of ecommerce companies aggressively advertising on the television. This model is common in U.S., where ecommerce companies like Amazon, E*Trade, Google have been aggressive on TV, and Indian ecommerce companies also seem to follow suite with etailers like Flipkart, MakeMyTrip, BigRock, and many more jumping on prime time television to build their brand names, with creative advertisements.

With a majority share of the revenues coming in from advertising over the Internet, is it a smart move for the ecommerce companies to advertise on television? For any ecommerce company, it is the products which matter and word of mouth publicity is the best way to target the customers, rather than going the FMCG way. Though online video ads have a 65 percent of recall rate as compared to 46 percent offered by those on TV, there are several ecommerce startups which have chosen to be in the limelight. Companies like RedBus have chosen to deliver a good product, with a good service and rely on word of mouth publicity to reach out to new customers. Have a look at the ecommerce startups which are aggressive on TV.

Flipkart.com

flipkart, no worries, features, ad, advertisement, TVCBangalore-based Flipkart.com has come up with a series of four advertisements, with a tag line ‘No Kidding, No Worries’. The ads feature kids, who highlight the various characteristics of the site. One ad focuses on the 30 day replacement guarantee, the other on the availability of original products with their original warranty, the third on the cash on delivery option, and the fourth on providing the best price to the customers. The ad is developed by Happy Creative Services and focuses on one feature only. The ad also introduces the new verticals of the ecommerce site: mobiles, home appliances, and others.

 



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