#3 Battery

iPhone 5S failed to provide a better battery pack that could enhance the backup which most of the users look out for. The battery life on talk, standby and video still remains unchanged when compared to older models. Users fear that the new faster processor may eat up more power thereby decreasing the backup expected from a single charging.

#4 Memory

Apple stays way back with regards to storage memory, when compared to other competitors in the market. The manufactures do not care to to expand neither the internal memory nor to provide an option for adding an external memory device. Customers feel smothered with very little memory space for their music, videos, games and apps.

#5 Little Innovation

It is certain that the finger print recognition feature of the device is an innovation. However, the feature is considered very small and more than an innovation it remains as the need of the hour. The Smartphone industry has grown to such heights that technology with incremental improvement only stands out.

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