New Delhi: IT being in the midst of the ever growing economic turbulence will see its outsourcing straggle as business process outsourcing (BPO) outshines it. "With a CAGR of 43 percent as compared to 25 percent of IT outsourcing the business process outsourcing shall surpass it in 2012," predicts IDC India's Head, Praveen Senger.

At the Senior Leader's Forum held by Business Process Industry Association of India (BPIAI), major players and industry experts gave their views about the future of the BPO industry in India and the strategy which should be adopted by the players in these times of financial crisis. However, the Sami Chopra, President, BPIAI said, "But there is no need for the BPO industry to panic. We should cooperate and collaborate amongst ourselves to address the problem. The effect of the crisis would fade away in the next few quarters. We have to look beyond that and formulate strategies for the long term." Since the BPO sector has become an attractive investment option especially the domestic processes as compared to the international part of the business. Moreover, with the quality being the key to sustain the competitive advantage as opposed to cost in the future, India needs to retain the tag of the best service provider rather than that of the cheapest service provider. So, for this Leslie D'Monte, Associate Editor, Business Standard cites the importance of a sound Global Delivery Network for the Indian BPO Industry.

The forum dedicated to the issues relating to the issues of the BPO sector even discussed the rural aspect of BPOs maintaining that they along with catering to a social cause would actually make money for the clients by addressing the huge market opportunity which lies in rural India.