Mumbai: Speaking the American lingo is no more only a call center trend rather any common Indian is heading for a proper training. Adhering to the growing demand a number of accent training centers have come up. "About 50 percent of our students want American accents," says Raj Oberoi, who runs the Just Talk Institute.

The basic cause behind the setting of the trend in the cross section of the society is that it is enabling them to get a better hold on business, communicate well or to flaunt the knowledge. Infact, this language trend is more seen among the middle class of India of all ages from 7 to 65. Though it is the British-English which was introduced in the country yet there is an increasing inclination towards the Americanism with more and more U.S. based companies venturing into the country. As Shammi Sharma, an employee of Ericsson says, "It helps your clients. Somewhere down the line people don't think that you're foreign or struggle to understand."

Moreover, with more and more people opting for further studies and jobs in U.S, which saw a 38 percent rise in Indian immigrants to reach 2.32 million as per the American Community Survey of the U.S. Census Bureau, the language learning becomes imminent. Through these training the people tend to get a hang over the accent, the accent does become neutral.