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'Security reasons force metro shoppers to buy online'
By    siliconindia news bureau
Monday,06 October 2008, 22:48 hrs
New Delhi: Security vulnerabilities in big cities have emerged as a blessing in disguise for e-shopping firms. The upcoming festive season of the year would witness more shoppers buying online due to security issues. The Associated Chambers of Commerce and Industry (ASSOCHAM) has estimated a 180 percent surge of e-shopping in the metros during the season. Products that would gain popularity in e-sales include gems and jewellery, books, accessories, apparel, gift products and others. ASSOCHAM had received feedbacks from various traders across the country to reach this conclusion.


E-shopping in October-November 2007 had cost shopkeepers in major economic hubs Rs 5,500 crore, says the Chambers It is expected to surge 175-180 percent during Dussehra and Diwali this year. Traders will lose Rs 15,000 crore to online shopping, it adds.

Sify Technologies Consumer Infrastructure president Naresh Ajwani said, "With the kind of environment prevailing in the country, shopping online is the only way through which customers can shop peacefully."

According to Videocon Group of Industries chairman Venugopal N Dhoot, the number in percentage increase for e-shoppers in 2008-09 would touch at least 50 percent in Mumbai and 60 percent in Delhi. "E-shopping in Delhi was 30 percent and 28 percent in Mumbai during 2007-08, with maximum e-shopping taking place in electronic gadgets, apparel and design purchases, railways, air and gift items," he said.

     
   
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Reader's comments(8)
1: The consumer Behavior for online shopping is entirely different than the offline shopping. Here the consumers are actually looking for more of efficient services clubbed with product, but the mindset of retailers or online sellers is just to sell the product with pathetic customer service.
So unless the mindset of sellers does not change no e shopping website will work out in India, and they will burn their fingers with e commerce.
And Regarding Vijay's feedback, u sell vegetables or consumer durables , customer service and right mind set is must from the top to bottom level of management.
Posted by: Bindu - 12:56 AM Dec 03, ' 08
2: today if someone looks towards e-shopping and e-marketing then these are strategically developed medias of customer relationship management. and when it comes to emerging industries then retail sectors are the first to line up. so most of the companies are trying to sustain and maintain their market shares with these kinds of marketing tools. Never the late are the companies putting their efforts to delight their loyal consumers. its good to know that retailers have taken advantage of these medias to benefit consumers. so here does the opportunity lies for budding entrepreneurs to set up outsourcing services to small, medium and large organised retailers.
Regards.
Nayan. D
Posted by: Nayan. D - 10:10 AM Oct 23, ' 08
3: I thing Electronic Shoping will not survive in India too more. The reason is that few e shoping websites makes the buyer fool. They shows different product in website in very attrective manner but after buying the product comes off from packet being different. Once a time i buy mp4 player from rediff shoping website, when the product delevered to ma and when i opened the packet, i surprised. The product delevered to me was quite different from the product which i had being saw in rediff shopping website.
Therefore, i request consumers, Don't go to e shopping, always go to shope, touch and feel the product U desire to bye, go for bargain, understand all tesms and condition e.g. warrenty/gurrrenty ect and also compare tow or more product to bye better one ant than tender the momey.

Thanks

pradyuman
Posted by: pradyuman - 12:00 AM Oct 07, ' 08
4: Hey guys....

i have been reading your posts regarding shoping online. ITS TRUE.
in coming days people will shop online rather than to go out during festive seasons and this report is for the festive season & only for few months & if the consumer gets a + ve response from websites then this trend is likely to follow in near future.

Miss Bindu Rathore, ye koi saag sabji bechane ka kaam nahi hai ki Venu gopal ne ek dam se decision le liye, it takes lot of time to make concrete stratey, what he is talking about is data, & definately he will come up with a website for online purchases
Posted by: vijay singh shekhawat - 12:00 AM Oct 07, ' 08
5: Its all confusing... security is always a major concern in e-shopping, how it could 'force' shoppers to buy online!!!
I believe the focus is that people are too terrorized to go out for shopping (chances of blasts in shopping areas?) and prefer to stay at home n shop... that is awful
Posted by: Chirag Kapoor - 12:00 AM Oct 06, ' 08
6: Hope this is not promotional news for online shopping websites...

-- Shilpa

I use www.MyGoogle.co.in how about you?


Posted by: Shilpa - 12:00 AM Oct 06, ' 08
7: Hey, Security concerns abstain the consumers to shop online, as most of the consumers are reluctant to share their credit card details on shopping websites,.
Its the Low price factor, Time constraint and tempting deals which attract today's consumers to shop online,

One more thing, I m wondering is why Mr,Venugopal Dhoot ,Chairman of Videocon ,is talking of e shopping, From Last 12 months he is not even able to decide , whether he should go with a full fledged e commerce enabled website, how can he comment on e sales and e-marketing.


Posted by: Bindu Rathore - 12:00 AM Oct 06, ' 08
8: I think the title of the article is misleading. It is not security concerns that is driving the demand for E-Shopping. It is more of Internet awareness and convenience. If you can order a product from home without traveling, then why not ?
Posted by: Sunil - 12:00 AM Oct 05, ' 08

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