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'Security reasons force metro shoppers to buy online'
By    siliconindia news bureau
Monday, October 6, 2008
New Delhi: Security vulnerabilities in big cities have emerged as a blessing in disguise for e-shopping firms. The upcoming festive season of the year would witness more shoppers buying online due to security issues. The Associated Chambers of Commerce and Industry (ASSOCHAM) has estimated a 180 percent surge of e-shopping in the metros during the season. Products that would gain popularity in e-sales include gems and jewellery, books, accessories, apparel, gift products and others. ASSOCHAM had received feedbacks from various traders across the country to reach this conclusion.


E-shopping in October-November 2007 had cost shopkeepers in major economic hubs Rs 5,500 crore, says the Chambers It is expected to surge 175-180 percent during Dussehra and Diwali this year. Traders will lose Rs 15,000 crore to online shopping, it adds.

Sify Technologies Consumer Infrastructure president Naresh Ajwani said, "With the kind of environment prevailing in the country, shopping online is the only way through which customers can shop peacefully."

According to Videocon Group of Industries chairman Venugopal N Dhoot, the number in percentage increase for e-shoppers in 2008-09 would touch at least 50 percent in Mumbai and 60 percent in Delhi. "E-shopping in Delhi was 30 percent and 28 percent in Mumbai during 2007-08, with maximum e-shopping taking place in electronic gadgets, apparel and design purchases, railways, air and gift items," he said.

     
   
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Reader's comments(7)
1 today if someone looks towards e-shopping and e-marketing then these are
strategically developed medias of customer relationship management. and when it
comes to emerging industries then retail sectors are the first to line up. so
most of the companies are trying to sustain and maintain their market shares
with these kinds of marketing tools. Never the late are the companies putting
their efforts to delight their loyal consumers. its good to know that retailers
have taken advantage of these medias to benefit consumers. so here does the
opportunity lies for budding entrepreneurs to set up outsourcing services to
small, medium and large organised retailers.
Regards.
Nayan. D
Posted by: Nayan. D - Thursday, October 23, 2008
2 I thing Electronic Shoping will not survive in India too more. The reason is
that few e shoping websites makes the buyer fool. They shows different product
in website in very attrective manner but after buying the product comes off from
packet being different. Once a time i buy mp4 player from rediff shoping
website, when the product delevered to ma and when i opened the packet, i
surprised. The product delevered to me was quite different from the product
which i had being saw in rediff shopping website.
Therefore, i request consumers, Don't go to e shopping, always go to shope,
touch and feel the product U desire to bye, go for bargain, understand all tesms
and condition e.g. warrenty/gurrrenty ect and also compare tow or more product
to bye better one ant than tender the momey.

Thanks

pradyuman
Posted by: pradyuman
3 Hey guys....

i have been reading your posts regarding shoping online. ITS TRUE.
in coming days people will shop online rather than to go out during festive
seasons and this report is for the festive season & only for few months & if the
consumer gets a + ve response from websites then this trend is likely to follow
in near future.

Miss Bindu Rathore, ye koi saag sabji bechane ka kaam nahi hai ki Venu gopal ne
ek dam se decision le liye, it takes lot of time to make concrete stratey, what
he is talking about is data, & definately he will come up with a website for
online purchases
Posted by: vijay singh shekhawat
4 Its all confusing... security is always a major concern in e-shopping, how it
could 'force' shoppers to buy online!!!
I believe the focus is that people are too terrorized to go out for shopping
(chances of blasts in shopping areas?) and prefer to stay at home n shop... that
is awful
Posted by: Chirag Kapoor
5 Hope this is not promotional news for online shopping websites...

-- Shilpa

I use www.MyGoogle.co.in how about you?


Posted by: Shilpa
6 Hey, Security concerns abstain the consumers to shop online, as most of the
consumers are reluctant to share their credit card details on shopping
websites,.
Its the Low price factor, Time constraint and tempting deals which attract
today's consumers to shop online,

One more thing, I m wondering is why Mr,Venugopal Dhoot ,Chairman of Videocon
,is talking of e shopping, From Last 12 months he is not even able to decide ,
whether he should go with a full fledged e commerce enabled website, how can he
comment on e sales and e-marketing.


Posted by: Bindu Rathore
7 I think the title of the article is misleading. It is not security concerns that
is driving the demand for E-Shopping. It is more of Internet awareness and
convenience. If you can order a product from home without traveling, then why
not ?
Posted by: Sunil