Washington: Indian American producer Ashok Amritraj is looking at a five-year revolving co-production deal with Reliance Anil Dhirubhai Ambani Group (R-ADAG) in an attempt to blend the world of cinema by building bridges between Asian, Indian and America film industries.

"It felt like the right move," Amritraj told IANS over a telephonic interview from Los Angeles.

Building a sort of cultural bridge between Asia, India, the Middle East and America was a thought, he said, that came to him a couple of years ago after making 98 Hollywood films over the past quarter of a century.

The former tennis-ace-turned-film producer said he had never really dealt with an Indian or Asian group before.

"Reliance was looking for investing and I was looking to blend the world. So it made a lot of sense," he said, explaining how the deal came about between his US-based Hyde Park Entertainment and the Anil Ambani-led group, which has in its fold companies like Reliance Entertainment and Adlabs, that has interests in film processing, production, exhibition and digital cinema.

Amritraj's latest comedy "The Other End of the Line", the first film under the deal with the Indian group is due for release across America Oct 31. "It has lot of songs... both American and Indian though no dances."

The film stars Jesse Metcalfe of "Desperate Housewives" and Shriya, who recently starred opposite Rajnikanth in the Indian blockbuster "Sivaji: The Boss." Shot in Mumbai and San Francisco, it also features Anupam Kher.

It's the story of an Indian credit card phone operator (Shriya) who travels to San Francisco disguising herself as American for a romantic liaison with a man (Metcalfe) she met through her work.

Upon her arrival, however, she decides to keep her true identity a secret, which threatens to dampen the sparks between her and her potential beau.