New York: British entrepreneur Sir Richard Branson's comic book venture, Virgin Comics, has closed its New York office after disappointing sales.

The venture between Branson's Virgin Group and Indian comics publisher Gotham Entertainment Group is reportedly moving to Los Angeles in a bid to boost its appeal, Contactmusic.com reported.

"The company hopes to restructure the business at a Los Angeles base. We remain excited about the business and partnerships we have built through Virgin Comics and are working toward a restructuring that properly takes the business forward," Virgin Comics CEO Sharad Devarajan was quoted as saying.

The company hopes to attract stars closer to Hollywood and has reportedly negotiated deals with former porn star Jenna Jameson, actors Ed Burns and Nicolas Cage, and filmmaker Guy Ritchie to develop comic books that can be turned into films and TV shows.