Hyderabad: In what could be a drastic development in the convergent media scenario, Microsoft India Development Centre (MSIDC), Hyderabad has decided to focus on developing collaborative technology. MSIDC is looking at developing software that can work on various digital devices by which people can access content any time anywhere.

For targeting on mobile market in India, the centre is developing Silverlight, a cross-browser and cross-platform for mobiles. Earlier, Nokia, the largest mobile phone manufacturer in the world, had started to use Microsoft’s Silverlight technology.

S Somasegar, Microsoft Senior Vice-President (developer division) said, "In an emerging market, people cannot depend on a single device such as personal computer for accessing data. By developing a software that can be used commonly for all digital devices such as camera, mobile, TV and desktop, connectivity can be increased. Besides, this will also help others to develop applications based on our software."

"We believe in software as a service model. We are looking at participating in the huge opportunity to increase online advertisement revenues. In fact, our plan to develop common software for digital devices will help us achieve this," he said.

The ten year old MSIDC has also set up its new building with a capacity of 2000 people.

Srini Koppolu, MSIDC Corporate Vice-President and Managing Director said, "In the last four years, we have filed over 200 patents. We are transforming MSIDC into key focus areas around six domains — developer tools, mobile, data, business applications, Windows and Live."

The Hyderabad centre is also looking to increase the computer penetration, affordability and relevance.