FIND MEMBERS
SiliconIndia News - General, Business, Technology, Ventures, Weekend - Silicon India
Spotlight |  General  |  Business  |  Technology  |  VC  |  Weekend |  MembersFeed

Cutty Sark launches blended malt scotch in Indian market



New Delhi: The 250-million-pound ($499 million) global wine and spirits major Cutty Sark International has launched a premium scotch whisky brand - Cutty Sark blended malt scotch whisky - in the Indian market, a top company official said.

Little more than a year back, the company had launched its flagship Cutty Sark blended scotch whisky, priced at around Rs.1,200 for a 750 millilitre bottle.


Now it has launched the Cutty Sark blended malt scotch whisky, a premium brand priced at around Rs.2,500 per bottle, Peter Davie, Cutty Sark commercial director, told IANS. Davie is responsible for implementing marketing strategy across global markets.

Explaining the difference between the two products, Davie said a blended scotch whisky is a blend of one or more single malt scotch whiskies with one or more single grain scotch whiskies.

The Cutty Sark blended scotch is made up of around 20 renowned single malt whiskies, predominantly from the Speyside region in Scotland, UK, which are blended with high quality grain whiskies.

"These single malt and single grain whiskies are matured in carefully selected American oak casks. The malts are blended together, as are the grains, before the complete blend is married together for a further six months," Davie said.

  1  2  3    Next >>
Write a comment now!

IANS



Today’s top news

General Indian origin woman among Next Gen billionaires
  Nishita Shah, 28, an Indian origin businesswoman from Thailand, golfer Tiger Woods and Elon Musk, co-founder of online payment processor PayPal figure on Forbes' list of ...
Technology Non-IITians pay package higher than IITians
  Pay package offered by global companies for non-IITians surpasses the salary of those who are coming from premier IITs.
Technology MNCs deny e-waste recycle in India
  E-waste may be a global phenomenon, but as far as India is concerned, its consequences is much more.
Technology Firms lower salary increase to beat slowdown
  The corporate world being the one of the worse hit spheres of economic slowdown, most of the industries now resort to a tightened HR process reveals Hewitt Associates stu...

Technology IT city to host Asia's largest entrepreneurial event
  TiE entrepreneurial Summit 2008 (TES 2008), the largest entrepreneurial event in Asia, would be held in Bangalore from December 16 to 18.
Ventures Mohan Uttarwar co-founded BioImagene raises $26 Mn
  BioImagene, a provider of digital pathology solutions for cancer diagnosis and preclinical research, has announced the closing of a $26 million series D financing round.
Technology With new iPhone, download photo sharing application too
  As excitement heightens for the launch of Apple's iPhone in India Friday, two Indian techies from the U.S. have pitched in to offer a free download of their mobile applic...
Technology GSM operators agree to connect with RCom network
  Reliance Communication (RCom) is set to launch its proposed GSM cellular network by the year-end, with five GSM operators agreeing to interconnect their networks with RCo...
Business IIMs unaffected in pre-placement offers
  While most of the prominent B-schools in India are anticipating a low number of job offers this academic year, IIMs expect a 25 percent to 50 percent increase in pre-plac...
Business 'Job opportunities on upswing in infrastructure sector'
  The infrastructure sector has contributed a significant share of 12 percent to the total job growth posted in the country in the first quarter of current fiscal, accordin...

Our Sponsors