Cutty Sark launches blended malt scotch in Indian market
New Delhi: The 250-million-pound ($499 million) global wine and spirits major Cutty Sark International has launched a premium scotch whisky brand - Cutty Sark blended malt scotch whisky - in the Indian market, a top company official said.
Little more than a year back, the company had launched its flagship Cutty Sark blended scotch whisky, priced at around Rs.1,200 for a 750 millilitre bottle.
Now it has launched the Cutty Sark blended malt scotch whisky, a premium brand priced at around Rs.2,500 per bottle, Peter Davie, Cutty Sark commercial director, told IANS. Davie is responsible for implementing marketing strategy across global markets.
Explaining the difference between the two products, Davie said a blended scotch whisky is a blend of one or more single malt scotch whiskies with one or more single grain scotch whiskies.
The Cutty Sark blended scotch is made up of around 20 renowned single malt whiskies, predominantly from the Speyside region in Scotland, UK, which are blended with high quality grain whiskies.
"These single malt and single grain whiskies are matured in carefully selected American oak casks. The malts are blended together, as are the grains, before the complete blend is married together for a further six months," Davie said.
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