Agra: The Atlas group of companies, a well-known name in the domestic bicycle market that has now diversified into the pharmaceutical sector, will launch new products, a top official said here Thursday.

The new venture, Atlas Laboratories and Pharmaceuticals Ltd, which set up its plant at Haridwar last year, will also ramp up its marketing strategy, executive director of the Gwalior-based Atlas Group, Ashwin Kapur, told IANS.

"Already 15 products are in the market, 15 more will be added within a month. Our aim is to go for quality products at affordable rates," Kapur said.

The Haridwar plant falls in an excise-free zone.

Ashwin said sales of Atlaco, a lifestyle drug dealing with ageing-related problems, was rising and a new variant, Atlaco Plus, would soon be introduced for women.

"Within a year, we will have five foreign tie-ups and take up manufacturing projects on contracts," he added.