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Delhi: BSNL and IMImobile, the global provider of value-added services to mobile telecoms operators and content owners, have announced that their personalized ring back tone service (PRBT), which was launched just a year ago, has passed the milestone of 2 million users.
IMImobile and BSNL partnered in April 2007 and have achieved fantastic results - 20,000 to 30,000 subscribers a month have been added through the PRBT service. One million users were achieved in a record time of just 52 days. IMImobile provides a comprehensive technology platform & regional based content to BSNL in 8 circles of North zone covering the states of Jammu & Kashmir, Himachal, Punjab, Haryana, Rajasthan, UP East, UP West & Uttara Khand.
Speaking on the occasion Kuldeep Goyal - CMD BSNL said, "BSNL is seriously looking at Value Added Services as engine for future growth. PRBT, branded as BSNL TUNES, is one such service, which has not only added to customer delight but also increased VAS ARPU substantially."
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