Bangalore: Royal Philips Electronics, a global leader in Healthcare, Consumer Lifestyle and Lighting, has announced the appointment of Vivek Sharma as Chief Marketing Officer for the Indian sub-continent. In this role he is responsible for the overall performance of Philips? India marketing organization. He will be charged with the responsibility for development and execution of an integrated strategy for brand development across the various business sectors. One of the main thrust areas will be in the marketing organization capacity and capability building. As part of Philips? India Management Team, he will report to Murali Sivaraman, Chief Executive Officer, Philips Electronics India.

Prior to Philips, Sharma was with Mirc Electronics as Vice President, Marketing and Sales. At Mirc he spearheaded the re-launch of the ONIDA brand across product categories. An industry veteran with over 19 years of experience, he has held senior positions across Cadbury's, Warner Lambert and in Ogilvy & Mather Advertising as Head of Unilever business in India.

Commenting on the appointment, Murali Sivaraman, Chief Executive Officer, Philips Electronics India said, "Vivek will help drive the transformation of Philips into a market driven company that truly reflects the needs of its customers. He will also work closely with our focus sectors in delivering our global Vision 2010."