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Bilimoria's Cobra to foray into wines, beer cans



New Delhi: With Cobra emerging among India's top 10 beer brands in three years, its owner Lord Karan Bilimoria now plans to launch both the regular and stronger versions in cans, while exploring options to foray into wines.

The group is also looking at an initial public offering in the near future with plans to list the stock in Britain and India, besides holding talks for setting up either three new breweries or acquiring existing ones in the country.


"We hope to end this financial year - it's July 31 for us - with a sale of 2-2.5 million cases of beer. That is more than 100 percent growth in India. The cans will be the next logical step," Bilimoria said.

"Our brewery in Bihar already has the capability for cans and a couple of others among the nine where we brew our beer can also handle cans. We plan to launch the 500 ml cans - both regular and strong," Bilimoria told IANS.

Cobra, which started out in India around three years ago, now brews its beer at nine locations - in Bihar, Uttar Pradesh, Rajasthan, Goa, Maharashtra, Karnataka, Orissa, Madhya Pradesh and Andhra Pradesh.

"We are looking at three more breweries - it could be a brand-new facility or an existing brewery. This is part of our plans to invest $100 million in India over the next two years," Bilimoria said.

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IANS


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