New Delhi: With its innovative design and stylish good looks, the 4GB JetFlash V90 Classic (V90C) keychain USB flash drive by Transcend, has won the 2008 Red Dot Award. Winning the Red Dot design award demonstrates Transcend's dedication to producing cutting-edge products with eye-catching original designs that leave a lasting impression.

Austin Huang, Regional Head - Sales, SAARC & APAC, Transcend, said, "We are extremely delighted but not surprised by the distinction that Transcend's JetFlash V90 Classic has received as it is more than just an ordinary flash drive. Its unique keychain design and distinctive swirl faceplate pattern offer a remarkable expression of style and sophistication. Its ultra-slim silhouette and shiny silver finish make it a luxurious addition to any set of keys, wallet or purse. The JetFlash V90 Classic's shiny metal casing is strong enough to resist shock, vibration and bending, keeping its hidden USB connector and your valuable data safely protected inside."

The 2008 Red Dot Award for product design has a total of 3,203 submissions from 51 different participating countries. Faced with the great number of high quality products from top designers and first tier brands all over the world, Transcend's JetFlash V90 Classic outperformed rival products by capitalizing on its winning combination of trendy looks and practical storage performance.

"This outstanding achievement demonstrates once again how Transcend has successfully diversified its product range and has developed into a serious manufacturer of high quality, innovative consumer electronics that offer consumers much more for their money," added Mr. Huang.

Already a globally recognized leader in the manufacture of DRAM and Flash-based products, Transcend continues to look to the future by exploiting its design resources to develop more advanced, highly artistic products for all of its customers across the globe.

The international Red Dot Design Award ranks among the largest and most renowned design competitions in the world. Each year an international jury reviews and evaluates the submitted products according to criteria such as degree of innovation, functionality and aesthetics. This ensures the seriousness of the competition as well as its international acceptance. The group of jurors is made up of renowned designers and design experts from all over the world who independently and impartially decide which designs are good enough to receive a red dot award. The award-winning products are put on display for the international public in the red dot design museum.