Rajya Sabha MP Kanimozhi Karunanidhi, who is accompanying President Pratibha Patil on her 12-day tour of Latin America, said movies would be able to achieve what the governments have failed to do.

"It is reaching out to the world in a different way. I am happy that at least Indian films would change the image of our country as one of snake charmers and elephants and point to the fact that we have something more," said Kanimozhi, who is the daughter of Tamil Nadu Chief Minister M. Karunanidhi.

The Indian embassy here is organising a 10-day cultural festival in Mexico later this month for which Kuchipudi and Mohiniyattam dancers would be flown from India.

"There will also be street festivals," Wangdi said.

Movies apart, there is a growing interest among the people of Mexico about India, its culture, economic growth and art.