Mexico City: Mexico seems to be the latest entrant to the fast-expanding fan club of Indian movies.

According to Ringzing Wangdi, India's ambassador to Mexico, the government here is keen on collaborating with the Indian film industry, not only through technical partnerships but also in content.

The trend appears to have been set by the Tamil film industry. It was during the shooting of Tamil hero Vikram's much-hyped "Kanthaswamy" in Mexico that the authorities woke up to the scope of the Indian market.

"Kanthaswamy" was the first Indian film shot in Mexico. Sensing the possibilities of marketing itself as a destination for the Indian film industry, the Mexican government has roped in the film's producer, Kalaipuli S. Thanu, to assist in the task.

Thanu has been appointed Mexico's honorary counsel general in Chennai. This apart, Thanu will co-produce a film in Spanish. "Kanthaswamy" director Susi Ganesan will wield the megaphone for the new venture that will feature Vikram in the lead.

All the other actors will be from Mexico.