Dubai: The United Arab Emirates-based Noor Investment Group (NIG) has entered into a joint venture with India's leading business process outsourcing (BPO) company Adventity to provide services like transaction processing, knowledge process outsourcing and call centre management.

"Noor Investment Group has been working with Adventity the last few months in a consulting and BPO capacity," NIG chief executive Hussain Al Qemzi said in a statement here.

"Based on our experience to date, we believe that there exists an opportunity to build a world-class BPO company to service blue-chip companies across the MENA (Middle East and North Africa) region. This view is shared by Adventity and its board of directors, who view MENA as their primary growth market over the next several years," he said.

Headquartered in Dubai, NIG focuses purely on Islamic financial activities and aims to be the world's leading Islamic financial institution.

According to the company website, it offers state-of-the-art solutions that meet the current market needs of its consumers, stakeholders and partners while strictly abiding by the principles of Sharia.

The Thane-based Adventity has a vertical business-to-technology focus across banking and financial services and the airline and travel industry.