New Delhi: India is fast becoming a global hotspot for trade fairs as promoters see in the country a major potential to hold such events after it established itself as a preferred destination for outsourcing and manufacturing.

Global players such as France's Promosalons, Germany-based Messe Düsseldorf and the US' Las Vegas Convention And Visitors Authority (LVCVA) are among a host of promoters who see India as a fast-emerging destination for global-scale fairs.

"The Indian scenario in this field is moving fast and changing. It presents a valuable growth opportunity. Exhibition organisers from all over are looking at this market," said Raj Anand, general manager, Promosalons India.

"Some players, in fact, are already present in India," Anand told IANS.

Promosalons opened its wholly owned subsidiary in India in September 2006 to promote France-focussed exhibitions in this country, leading to a large number of global trade fair organisers to monitor the market closely.

The firm holds more than 70 exhibitions through a network covering 60 countries.