New Delhi: Amar Goel founded Komli, a leading online advertising firm, Wednesday announced that it has received $7 million of venture financing from Nexus India Capital, along with co-investors Draper Fisher Jurvetson and Helion Ventures.

The financing would allow Komli to augment its staff and invest in several new technology initiatives planned for 2008, said a company statement.

The Komli Performance Network and the Komli Premium Network are two of the Indian ad networks helping publishers to improve their online marketing results in India.

Founded in 2006, the company recently launched two kinds of services for Indian advertisers: Search RePlay, a solution that combines search and display advertising to allow advertisers to more effectively target customers; and behavioral targeting, which has proven to increase customer traffic and lead volume for Komli users.

"Komli is an innovative, technology-driven company with an exceptional strategic vision for the future of online advertising in India," said Suvir Sujan, Managing Director,Nexus.

"Their philosophy and success with cutting-edge Internet companies in the U.S. and in India make them an ideal partner for us. One of the first things we're doing with this round of financing is aggressively hiring India's best and brightest individuals to build exciting new technologies for advertisers and publishers in India. We encourage people who are looking to do something new and exciting to take a look at Komli - a company with a bright future ahead," said Goel, CEO.