13 Fascinating Facts About Starbucks

7. Tri Combination of the Interior Theme

Most stores are decorated as one of three templates. Interior of a store are meant to resemble the character of the surrounding neighborhood. “Having a locally relevant design aesthetic is important,” says Rubinfeld. Three themes to select for the interior are Heritage, Artisan and Regional Modern. There’s also a fourth option, concept, which is used in “unique” stores intended to “explore innovations within the coffeehouse.

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8. “Starbucks” Is Not Just A Company Name

It is just not a name. It has got a literary inspiration. The company’s current fact sheet proves that Starbucks was named for the first mate of Pequod in Melville’s Moby Dick. Now the question is, Why? Though the company looks more like Captain Ahab than Starbuck, Ahab and Starbuck are at two opposite ends. Ahab is focused in not only killing the white whale but revealing mankind the sources of evil. The striking thing about Starbuck is the evolution of its logo. It had a bear breasted mermaid that had a modesty that would please the Pequod’s first maid. At the beginning her hair would cover the breasts but then they were cut altogether of the frame.

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