Charlie was a very successful marketing director. Sadly, his wife Rita dies. At the cemetery, Joe's friends and family are appalled to see that the headstone reads:

"Here lies Rita, wife of Charlie, MCIM, Post Graduate Diploma in Marketing and Marketing Director of Quality Marketing Services Ltd."

Charlie was standing in front of Rita's grave reading the headstone when he suddenly burst into tears.

His brother says to him, "I'm not at all surprised that you find this distasteful. It's right that you should cry, pulling a cheap stunt like this on our Rita's headstone."

Through his tears, Joe sobs, "You don't understand. They left out the phone number."