What Do Home Buyers Prefer In Real Estate?

To fulfill the requirements of potential home buyer’s, is itself a huge challenge, said industry experts. There are buyers who prefer to book their dream home in projects under construction. In this condition, the market image of the real estate firm matters the most.

Several home buyers go for the established brands as the larger the firm, the better reputation it holds in the market. This means, no potential home buyers want to negotiate on the quality of the project. "I can say that the brand value of a developer affects the buying decision of customers. The popularity of a brand results in optimum sales and increased consumer awareness, which is independent of the construction status of that project," said Ajay Singal, the director of Avalon group.

In conclusion, home buyers prefer to go for developers who offer quality products, which buyers can take possession in time and can call the place as their dream home. Moreover, product quality highly depends on the developer’s image in the real estate market.

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