Tata Value Homes proclaimed the launch of e-commerce Platform for Home Buying

Bangalore : Earlier, Tata Value Homes in 10 months period sold more than 750 flats valued over Rs 300 crore through on line. By following the success in online sales, Tata Value Homes, a 100% subsidiary of Tata Housing Development Co. Ltd on Monday proclaimed the launch of its exclusive “World’s first e-commerce platform” for home buying, www.Tatavaluehomes.com which will allow world wise access to its properties in India. The company is eyeing up to Rs 1,000 crore revenue for new projects.

The new user friendly platform will allow home buyers to book flats/apartments in 3 easy steps like selecting location, reviewing details and booking online for just 30,000 non refundable amount under the introductory offer of One Price One Nation, which is going to begin on Oct 15^th 2014, from 10.00 am. Consequently, customers will be able to buy homes across Bangalore, Mumbai, Ahmadabad, Chennai and Pune at price trend of 1 BHK - 29.9 Lakhs, 2 BHK - 39.9 Lakhs, 2 BHK large - 49.9 Lakhs and 3 BHK - 59.9 Lakhs.

Brotin Banerjee, Managing Director and CEO of Tata Housing Development avowed “Evolution of customer inclination over the years to cuddle the e-commerce platform for home buying has opened this exclusive e-commerce platform which will showcase our value and affordable offerings.”

This financial year, Tata Housing Company intended to launch three more projects under affordable segment in Mumbai, Delhi and Kolkata which adds 12,000 units, Banerjee added.

Further, Brotin Banerjee said “as of now online sales accounted for 20-25 percent of company’s sales and mainly the demand was coming from tier-II cities like Jaipur, Leh, Bhubaneswar, Trichy, Coimbatore, Bangalore, Mangalore, Mysore, Surat, Indora among others. We expect in less than two years it will reach up to 40-50 percent as of our customers would incline towards online platform for house booking and 25 percent of buyers were NRI’s who want to invest in these fastest growing markets.

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