Celebrity Endorsement: Do They Really Buy Flats They Promote? - Page 2

Celebrity Endorsement: Do They Really Buy Flats They Promote?

By siliconindia   |   Tuesday, April 2, 2013

Nowadays, home buyers check all the details before buying a flat and checking the construction quality is the significant one. If a project maintains good quality of construction, the project will surely attract buyers, according to industry experts. Moreover, quality project and timely delivery build good image as well as reputation of the developer in this vast real estate market where competition is at the highest level.

Gaurav Mittal, the MD of CHD Developers, said that "Believe me, even big-time celebrities cannot help your cause if you are not paying enough attention to quality and timely delivery."

"Publicity through word of mouth makes or mars the reputation of realty firms. If a realty firm gets bad publicity for failure on timely delivery or for shoddy workmanship even once, then it is very tough for that perception to change," said Nikhil Jain, CEO of Ramprastha Group.

However, with the emergence of ultra-luxury residential projects and growing purchasing power, real estate firms are tying up with top notch celebs to give their project a thrust. However, bringing in icons would also help realtors to market their premium residential projects to cash rich end-users, especially to High net worth individuals (HNIs).

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