Ritesh Arora

We founded LetsShop.in in October
2010, however, the website was launched in January 2011 and within no time received
our first order, we knew we were in business. Once you open LetsShop.in you
will notice simplified categories, easy user interface and navigation which
help you to get to that one perfect product which matches your requirement and
not to forget about unbeatable prices and supreme service.We believe in pure
customer delight and happiness. Probably that is what has led us to fine tune
our fulfillment. Majority of our orders are delivered within flat 72 hours from
the time of it being placed.

E-Tailing in consumer electronics
segment has lot of challenges and risks, which include but are not limited to
competition, rapid price fluctuation, transaction risks such as fraud
transactions, returns, in transit damage etc. To overcome price fluctuation, we
take live feedback from market every day and keep our prices updated; this has
helped us to provide up to date pricing to customers. We manually check and
verify each and every order, which has helped us minimize transaction risks,
incorrect deliveries and returns. Also, all our products are insured against,
in transit damage, theft or lost, which gives complete peace of mind to our
customers.

I have never formally interviewed
any of my team members. I have never had an interview lasting less than an hour
and never without a cup of coffee. For me, most important thing is to know how
easily they connect with me. Weather we will be able to work together for next
3-5 years? If we share same passion for doing something which has already been
done in past, but differently and most importantly, if the person is open to
learning something new or not? I personally feel, zeal to learn something new
is more important than what someone prints on their resume. 

Mistakes are inevitable and to be
honest, there are some mistakes that I am proud to make, since I learned a lot
from them. As a leader, I don’t tell my team not to make mistakes. Instead, I
give them the freedom to be creative and take risks.

I haven’t approached any investors
as yet. I think it is too early. Currently it’s being boot strapped, the site
is in green and we are managing everything quite comfortably.

Initially when we started, I used to
take care of almost everything. Now I concentrate more on customer support.
Guess that’s what I loved, keeping customer happy. 

As mentioned earlier, when we
started the site, we were on SaaS based model, there were lot of technical,
transactional, Content, Navigation and User Interface related issues. However, once
we moved on to Magento, most of our issues were resolved. Also, another issue
was to find a reliable and trust worthy programmer for Magento, We were
fortunate to get Sweety on board, she had that zeal and passion to learn and
take risk, and she also matched the team temperament. Another issue, we faced
was fulfillment. Being a new company, we didn’t have that volume of deliveries
required by courier companies. We faced lot of problem finding the right
courier company which can match our pace. Rahul played an important role in
finding a perfect match for us; he also made sure that orders are processed
same day when received.

Leader ship is not all about leading
a bunch of guys, it’s also about being part of that team. A leader should not
only trust him/her self, but should also be confident about his/her team
members. He should be well aware of their strengths and weaknesses. 

Doing something and failing is
better than not doing it at all.A great product/project/company, doesn’t
guarantee a great team, but a great team can surely create a great product.Don’t
worry about money, just excel in whatever you do and money will follow.

Will definitely get my team quicker this
time.