Marketing Training
at
Britannia industries LTD
, Delhi, INDIA
May 2009 – June 2009
Industry: FMCG/Foods/Beverage
Functional area: Marketing / Advertising / MR / PR
Channel Fabrication: Emphasis on Distribution
11/05/2009 - 30/06/2009
• Identifying new Channel Partners and
reviving them to strengthen business Network
• Placement of
the new Launches during that time.
• Analyze issues faced by
Whole Sale Market. Made report on how to weed out their critical
issues.
• Successfully implemented whole sale market scheme
and
• Identified Market Segment base requirements and
suggested R
Marketing Training at LG India PVT.LTD. , Delhi, INDIA
January 2009 – February 2009
Industry: Consumer Durables
Functional area: Marketing / Advertising / MR / PR
Market Intelligence and Market Survey of Consumer
Durables
• Basis my Market Intelligence Report, Delhi Sales
Team created a Sales Guide Handbook which had important Key
Features and its MOP which was to be maintained in the
Market.
• Was responsible for Implementation of Sales Guide
Book in entire Delhi Region.
• Checked Visual Merchandising of
LG products.
• Suggested marketing setup, catalogues, POP’s
and in shop branding in stores.
• Checked ISD’s
satisfaction and his ability vis LG Standar
Trainee at Home Town, Future Group, Noida, NCR , Delhi, INDIA
October 2009 – October 2009
Industry: Retailing
Functional area: Marketing / Advertising / MR / PR
Customer Engagement and Behavior Analysis
20/10/2009
- 30/10/2009
• Was based on the shop Floor as Section In
charge of Electronics Deptt during Diwali Festival.
• Gained
hands on experience of Customer Engagement and Shopping Behaviour
during Peak Festival Season