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Community > Nitin Bhatia
Nitin Bhatia

Nitin Bhatia

Technical

Intas Pharmaceuticals Limited

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Family Background
Belong to a middle class family with both parents retired from government service
Importance of sales
Sales and brand promotion are the basis for success of an organisation.Because only brands give revenue and opportunity for expansion and exploring growth potential
Positioning the product
Unique, Innovative and strong entrant into the market
Branding
High importance to both branding and technical promotion
Importance of 4ps
Product/ Promotion/ Price/ Place are important for successful marketing plus physical evidence, people and process.
The most important'P' today are the product/ promotion/people/ process which would decide the fate of the marketing
What can be achieved
Unlimited
Growth
Excellent
Achieving Targets
Providing the back up of technical promotion and marketing strategies
Importance of STP
Very Important with varied requirements and needs
Differences
Marketing is the back bone of Sales
Importance of On line marketing
It is excellent in FMCG products and good in pharmaceutical business
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