Head - Marketing
at
JP Infra Mumbai Pvt Limited
, Mumbai, INDIA
February 2011 – Currently Working
Industry: Telcom/ISP
Functional area: Marketing / Advertising / MR / PR
• Responsible for all national and regional BTL
activities
• Responsible for coordination with HO Marketing
for all ATL and BTL plans at national level and execution at
regional level within approved norms.
• Responsible for all
policies, processes , reports , approvals and communication to
Regional Marketing teams and concerned HO functions related to
BTL and ATL plans and execution
• Responsible for brand image
recognition and brand recall ratio.
• Coordinate with Product
, Training, Marketing and Finance team s for market development &
support
• Responsible for analyzing high yielding activities ,
derive cost of acquisition, share and implement good practices
across all regions
• Implement ideas to combat
competition
• Monitoring, managing and tracking of marketing
spends across regions. Measures and assesses programs, collateral
and channel effectiveness. Collects and incorporates feedback on
sales tools to improve effectiveness and usability in the field.
• Evaluates effectiveness of marketing budgets and campaigns
and is responsible for improving resource allocation, efficiency,
and revenue generation.
• Monitors and insures that all
marketing efforts in India maintain corporate standards.
EVP/Executive Director/SVP/Managing Director/GM/VP/Regional Manager at Lamha Diamond Pvt Ltd - JB & Brothers , Mumbai, INDIA
May 2007 – November 2010
Industry: Gems and Jewellery
Functional area: IT Sw- E-Commerce / Internet Technologies
Project Lead at Novaserra Technologies , Mumbai, INDIA
November 2005 – April 2007
Industry: BPO/ITES/CRM/Transcription
Functional area: IT Sw- E-Commerce / Internet Technologies
Team Leader -(NonTechnical) at JP Morgan , Mumbai, INDIA
July 2004 – November 2005
Industry: Banking/Financial Services/Broking
Functional area: ITES / BPO / KPO / Customer Service / Operations