Avinash Gupta
CEO
Bookmycab.com
Avinash Gupta is a member of:
- Expert
My Role at Different Dimensions As The Company Evolved
Being a CEO, I’m responsible for the entire operations of the company. In the last 8 months of operation, we have covered 5% of the unorganized taxi market in Mumbai. Our aim is to first cover the city of Mumbai by expanding our reach to around 80% of the RTO approved taxis in the city. We need this model to succeed. Subsequently we plan to expand to other cities.
Challenges Faced
Our biggest challenge is changing the customer psyche at present. The image of the regular taxis has taken a beating in the past. Customers view the cabs as usually dirty, the cab drivers as undependable and whimsical and are reluctant to believe that they can meet up to the standards offered to them by private taxi services. We are trying our best to train these drivers and ensure that the customers are treated well and deliver the promise that we are making on their behalf to the customers. So, another part of the challenge is to reinvent the way in which taxi drivers look at the business model. It is a challenge to make them alter their thinking and behavior. But with repeated training we have been quite successful on that front. <br />
Companies That I Admire Globally
Leadership Qualities
A "can do, get it done" attitude; Ambition; A strong team.
Most Critical Decision
We took decision to start the business with asset light business model that has a potential to enhance daily earnings of a daily wage earner like taxi driver.
Family Background
I come from business family from a small town.
The Current Entrepreneurship Eco System
Current ‘entrepreneurship eco system’ in India is conducive
to entrepreneur with ideas which solves a real world problem.
My Role Model
Advice for Fellow Entrepreneurs
If an idea solves a real world problem, has the potential to scale up, and one has right partnerships and an excellent team – it can make a successful business model and also has a good potential to raise risk capital.