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Community > Suhel Faridi
Suhel Faridi

Suhel Faridi

CEO & MD

GAPS Technologies

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Suhel Faridi is a member of:

startupcity - Expert

Suhel Faridi's Advice

Believing Customers

Our vision motivates the most, we all four carry the same vision and motivation to be the best, We always believe in creating things which are in... more>>
Brief about company, offerings and foundation of the company

GAPS is a Junction of highly
accomplished professionals and veterans from IT & Non-IT firms and
specializes in combining expertise, strategy and cutting-edge technology into
varied businesses. Our 



Skilled team represents one of the
leading resources for innovative and sophisticated web-based solutions, Custom
Made ERP's and CRM Solutions in the market. We believe in delivering the best
of 



Knowledge and experience to our esteemed
customers and that too, in minimal time and cost. Tagged as a premier CRM
Solution Provider in India, GAPS provides state-of-the-art technology to a wide 



Array of industries and users across the
globe. Our online & offline solutions are driven to ease the access of
solutions anywhere in the world. GAPS offers unique and comprehensive solutions
for 



Technical Support Centers, Call Centers,
Manufacturing Units, Media, Broadcasting, Cable TV, Pay TV, MSO etc. We started
our operations with 4 founding members and a 120 Sq ft. of office space
in 



2010, We are now more than 20 Team mates
with 3500 Sq. Ft. of well furnished office space in Software Technology Parks
of India, We are one of the fastest growing company in Jodhpur and Rajasthan. 

Risks involved in business and way of addressing

Risk is a the most common term when you
start-up your business or run it, we have faced problems on initial stage where
we have to provide web solutions with competitive prices as the market is very
competitive and you have to prove your costing with deliverables, We dealt with
every problem and provided out of the box solutions to our customer which
helped ous getting a good name in the 



Market, Our major risk was dealing with
CRM giants already in the market doing well with figures; we tried to develop a
robust solution which helped business owners to run their tech support 



Operations with unmatched features
introduced first time in CRM industry like social pages, games, polls and many
more, this helped ous competing with Market leaders, we also faced challenges
in 



data security which was taken care by
our experts as they have implemented a very high security multi checks on each
navigation, copy of data, searching data, looking up customers information
and 



Many more it’s kind of a key logger into
a CRM system. 

Most critical decision

As we know that it’s very hard to adapt
solutions which are new into the market and majorly solutions which are new for
industries, After a good research we took a hard step of Introducing a 



Complete CRM system for Managing TV
subscribers in a different and easy way, at last we made it possible to
Introduce UniCRM the first complete CRM solution for Managing TV subscribers in
the globe  With the most interactive features. We developed a CRM solution
for Media and broadcasting industry where still we are waiting for the
digitalization in every state and city of India, We made our 



approach tough as our CRM solutions are
very specific to industry and other CRM market leaders are providing solution
which can be used in any segment where they want to manage and support
their 



Customers, Developing and introducing
out of the box solution helped us getting a good name in the market and this is
how our CRM solutions are creating a good impact.

Some of the difficulties faced while building product/ solution

It’s always a tough job to peek into
neighbour’s house and write a story of it, it’s same like dealing with
industries and workflows which you have never heard or never came across, we
faced 



Challenges and difficulties dealing with
our CRM solution for Media and broadcasting industry as their technical terms
are not familiar and using Google always takes you nowhere, we tried to
build 



Up a social network by joining veterans
and technical engineers from this industry to our profiles and asking them
about their procedures and process of handling subscribers their shared
information 



Was thoroughly fabricated to a perfect
CRM solution. It’s very hard to manufacture a medicine if you are an engineer. 

Three big lessons/ mistakes encountered while building company

1. Proper Documentation of Customer
requirements-
Every start-up is in a race to
deliver everything to your initial customers and later on they realize that
they are simply delivering and 



Delivering, we were also in the same
race and found that we are not able to focus and wrap up developments for our
multiple customers, later on we started working on specs to be closed before
us 



Kick off. This helped ous delivering
solution on time and at last generating good revenues on extra requirements



 



2. Project Management- It is said to be the smartest work which helps companies to develop
and delivery projects in a standard way, we wanted to be the next bill gates in
few months we started 



Taking projects of many types and we
were unable to deliver them even working 18hrs daily which mismanaged our
project management skills and ended up on no man’s land, we improved our
Marketing team And delivery team which lead us to a good management of projects.



 



3. Marketing- Starting up a company in a town may help reducing lots of overhead
expenses but it increases the difference between a customer from metro cities
and company, we faced challenges in 



Approaching customers and doing
marketing in a very old style, later on the results were next to 2% of what we
have expected; to overcome of this situation we started building up channel
partners 



And distributors which helped out in
Marketing, Support and Implementation. 

Different actions if I rebuild my company from scratch all over again

We believe that we have started this company with our efforts of
extensive working 18hrs daily with no leaves, if we would have given an opportunity
to re-build it we would have definitely approached VC's which would have
helped ous getting finance to build up a good team in our initial days and we
would have completed our developments quickly, This would have given a good
impact on our quick growth. 

Motivation and Drives factor

Our vision motivates the most, we all
four carry the same vision and motivation to be the best, We always believe in
creating things which are innovative and interactive and new to industry, A
team



Of four child hood friends started their
journey to be successful entrepreneurs, our knowledge, dedication and vision
motivates ous the most. Our customer helps us increasing our motivational 



Factor by appreciating our solutions
which gives an impact to their business operations. 

Unique about my way of motivating troops

Team is said to be a powerful word,
Motivation is a term which helps building good teams, I believe that there are
many ways to motivate your team and that too sometimes don't work, every human
has  a quality of self motivation which can be evaluated in doing some
tasks, Our team tries to get involve in every activity or development which
helps them building confidence which results to great 



Solutions, we try to play some games,
music competition which helps them getting closer to the management. We try to
build up a family rather than stack of employees struggling with PC's. 

Way of choosing my people

There are many categories of people
which come across when you are hiring for different designations, we know that
fresher’s are like white-board with good theoretical knowledge and less
exposure on live projects and developments, we try to hire more fresher’s as
they are willing to learn from us and trying to give their 100% to the company,
we search for fresher’s who are good with communication skills and are
interactive on a major side, these factors helps fresher’s turning up to a good
knowledge base of technologies and frameworks, while hiring experienced team
mates we always look for Interactivity, personality, vision and
motivational factor rest we know that an experienced team mate has done
something previously or we will help him doing, we are very much known for
giving platforms to fresher’s to work and learn with us, We always intend to
choose Interactive team mates as they try to create a healthy work environment
and keep giving ideas in discussion Sessions held at our office.

The challenges and lessons learnt to get first customer

We were referred by our school friend
for a web project of the most valuable and top most school in our town, we
cracked the deal in our first meeting with the management of that school which
took 



ous to heights of happiness, The major
challenge was to prove our work and deliver the web project on selected dates
with ERP Integration and dual-way synch application, we agreed upon all
the 



Customization and integrations they
required on a formal note with delivery date, we didn't gather much information
about the customizations and did not analyzed the time it will take to
develop 



And deliver, Later we were unable to
deliver our first project on time and faced problems, this helped us in
streamlining our process and later we never faced any similar issues

Experience of reaching out to potential investors

Investors are said to be huge brains
with money, we never tried to approach any VC as we were not guided by any
financial consultant nor any one of us hold a commerce degree, We think we
have missed a major part.

My role at different dimensions as the company evolved

When you start with nothing with only
few team mates you are left with no specific work, I have been involved in all
major operations in the company, I did face many challenges as I left a job
and 



started this niche, it was hard for me
to adapt many responsibilities from financial and non-financial works, I tried
to document projects, solutions which we used to make to keep everything
safe, 



started learning accounts from
preventing raids and ill-legal activities and transactions, Made templates for
financial proposals, Made technical documents for our CRM products, Made some
good 



Processes for handling customer and
maintaining SLA's. This helped our company to run seamlessly without major
issues. Later as we managed funds we introduced departments and new faces to
handle 



Set of works and responsibilities.

As a leader how I make sure that I am connecting the right dots

Vision and focus to be a market leader
helps you moving towards your path of success, every single project or customer
teaches you something new, Failure of projects makes you stronger to
overcome 



mistakes and errors made which lead to a
failure, Mistakes are very common terms in business, I try to share problems and
challenges with my team mates as everyone carry different opinion and 



can be helpful to overcome problems, I
try to update myself daily with current affairs which helps me doing good
business, Reducing risks and garbing profitable opportunities helps the
company 



Growth. I try to engage the right person
for the right job as a perfection is always required for a better result.

My thoughts related to entrepreneurship/ leadership and management

Entrepreneurship/ leadership and
management is not a subject that can be summarized, it’s a fruit that has to be
grown within ourselves when you are evolved into these roles, whatever you do
make 



It possible with with your efforts and
vision, Try to be odd with solutions and thoughts you will have your own path
of success. The most important thing is not being afraid to take a chance.
Remember, the greatest failure is not to try. Once you find something you love
to do, be the best at doing it. No one talks about entrepreneurship as
survival, but that's exactly what it is, business is not a financial rocket
science which I learned but it's about trading. 

Best company I admire globally

Sales Force- A CRM leader
in the market, I admire this company as it has always something new to offer, a
group of interactive team turned up to a world's leading CRM company and listed
amongst most Valuable companies across the globe.

Advice for fellow entrepreneurs

Don’t run after money as
its not running, take efforts to be successful, delivery your solutions, build
up good customer relationship, work as a team member, be a good project lead
rest money will be after you ....Create solutions which makes this world a
better place, adapt go green word, donate your extra money to children's which
will help this nation as a healthy nation, help poor which will purify your
soul, Work with right deeds 

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