Srihari Sweytharanyam
Current
Business Development IT Services
Education
MS (IT &... IT & Management
Industry
IT-Software/Software Services
About Srihari Sweytharanyam
A seasoned professional with 7 years of experience in International Business Development / Presales and Marketing of IT services covering Retail / Consumer Goods and BFS domain including Horizontal & point solutions for Domestic & International Market. I have Proficiency in devising a clear Business Development & Marketing plan from Account Research / Mining / Lead Generation & Marketing Campaigns / Pipeline Management / Client Interactions / RFI & RFP. I have done full time Master's in IT & Mgt
Srihari Sweytharanyam ’s experience
Professional (e.g. Engg., IT Developer, Marketing Executive etc.
at
Cognizant
, Chennai, INDIA
January 2005 – Currently Working
Industry: IT-Software/Software Services
Functional area: Sales / BD
Business Development & Presales Support:
• Responsible for
generating opportunities / business for Targeted Accounts in the
Consumer Goods Practice across Vertical & Horizontal Solutions
for US Market and Asia Pacific Market. • Responsible for Sales
Support across USA (earlier) and currently Asia Pacific
region • Derive Top accounts in the given industry depending
on various Market research data & Work closely with Sales Team
and Client partners / BU Heads to devise a Pre-Sales & Marketing
plan for the Targeted accounts. • Responsible for Secondary
research (Extensive Web Research 80%/ Third Party or External
Information 20 %) on target industry and competition, Account
planning, strategize • Responsible for Interacting &
establishing relationship with Cognizant offshore POC’s /
Global Client Partners / Global Sales Team and CRM for effective
support. • Lead Generation: Cold Calling, Qualifying Leads &
Business Development – Identify new business opportunities,
Responsible for interacting with Client’s CXOs / VP / Directors
level for identifying opportunities on the assigned accounts
(Existing and New), USA & APAC coverage. • Feeding and
updating data on the CRM tool (PeopleSoft) & Active participation
across vertical specific support Portals for sharing and
accessing information • Prepare Sales Collaterals based on
customer needs on specific offerings, right information in the
form of Case Studies and Offerings. (80:20) • Spot/identify
new business opportunities through market research, trend
analysis. • Co-ordinate Client Visits to the offshore
locations. • Responsible for getting involved with the
Internal BD team for RFI / RFP response from
client. • Responsible to Train new recruits / derive a
Training plan / Make them productive on their roles. Trained 15+
resources so far (Including 2 from China) • Had been to onsite
visit Malaysia / Singapore on two occasions (2006 / 2007) for
Sales Meet and discuss ERP / CRM market trends and plan on
Marketing Campaign / Improve BD activities. • Maintain BD /
Sales reports on People soft CRM and report to Head – Sales
Support Group. Marketing Campaigns: • Build a Target base
for executing Campaigns and Map it through CRM tool, PeopleSoft
CRM. • Interaction with Industry contacts to participate in
campaigns and Co-ordinate the effort with the Marketing
Team • Plan, Participate and Execute Marketing Campaign for
industry leading conferences like SAPPHAIRE, Oracle Open World,
Consumer Goods Tech event @USA and MDM Summit / Gartner
Outsourcing and SAUG conferences @ Asia Pacific • Positioning
the right Solution / Pitch to the Targets during
Campaigns • Execute Webinars for a common base of Targets
• Plan and Execute strategic internal campaigns to promote
specific horizontal solution offerings (worked on Oracle /
PeopleSoft / JD Edwards / SAP / Siebel) to create Pipeline of
Opportunities. • Qualify Leads and feed them into pipeline for
conversion • Follow up with Field Marketing / Sales to covert
Leads and opportunities into Business. Achievements
• Consistent Target achievement record Performance (125 %
QoQ) • Has given 6 Major Account wins • Has reached Quota
Club, a special reward for Top Performers, consecutively for the
3rd time. • Has been promoted to the Associate Cadre (Next
Level) during the year end appraisal 2006 • Received the BEST
Performance Certificate from Cognizant for the year 2007.
generating opportunities / business for Targeted Accounts in the
Consumer Goods Practice across Vertical & Horizontal Solutions
for US Market and Asia Pacific Market. • Responsible for Sales
Support across USA (earlier) and currently Asia Pacific
region • Derive Top accounts in the given industry depending
on various Market research data & Work closely with Sales Team
and Client partners / BU Heads to devise a Pre-Sales & Marketing
plan for the Targeted accounts. • Responsible for Secondary
research (Extensive Web Research 80%/ Third Party or External
Information 20 %) on target industry and competition, Account
planning, strategize • Responsible for Interacting &
establishing relationship with Cognizant offshore POC’s /
Global Client Partners / Global Sales Team and CRM for effective
support. • Lead Generation: Cold Calling, Qualifying Leads &
Business Development – Identify new business opportunities,
Responsible for interacting with Client’s CXOs / VP / Directors
level for identifying opportunities on the assigned accounts
(Existing and New), USA & APAC coverage. • Feeding and
updating data on the CRM tool (PeopleSoft) & Active participation
across vertical specific support Portals for sharing and
accessing information • Prepare Sales Collaterals based on
customer needs on specific offerings, right information in the
form of Case Studies and Offerings. (80:20) • Spot/identify
new business opportunities through market research, trend
analysis. • Co-ordinate Client Visits to the offshore
locations. • Responsible for getting involved with the
Internal BD team for RFI / RFP response from
client. • Responsible to Train new recruits / derive a
Training plan / Make them productive on their roles. Trained 15+
resources so far (Including 2 from China) • Had been to onsite
visit Malaysia / Singapore on two occasions (2006 / 2007) for
Sales Meet and discuss ERP / CRM market trends and plan on
Marketing Campaign / Improve BD activities. • Maintain BD /
Sales reports on People soft CRM and report to Head – Sales
Support Group. Marketing Campaigns: • Build a Target base
for executing Campaigns and Map it through CRM tool, PeopleSoft
CRM. • Interaction with Industry contacts to participate in
campaigns and Co-ordinate the effort with the Marketing
Team • Plan, Participate and Execute Marketing Campaign for
industry leading conferences like SAPPHAIRE, Oracle Open World,
Consumer Goods Tech event @USA and MDM Summit / Gartner
Outsourcing and SAUG conferences @ Asia Pacific • Positioning
the right Solution / Pitch to the Targets during
Campaigns • Execute Webinars for a common base of Targets
• Plan and Execute strategic internal campaigns to promote
specific horizontal solution offerings (worked on Oracle /
PeopleSoft / JD Edwards / SAP / Siebel) to create Pipeline of
Opportunities. • Qualify Leads and feed them into pipeline for
conversion • Follow up with Field Marketing / Sales to covert
Leads and opportunities into Business. Achievements
• Consistent Target achievement record Performance (125 %
QoQ) • Has given 6 Major Account wins • Has reached Quota
Club, a special reward for Top Performers, consecutively for the
3rd time. • Has been promoted to the Associate Cadre (Next
Level) during the year end appraisal 2006 • Received the BEST
Performance Certificate from Cognizant for the year 2007.
Product Manager/Project Manager/Manager/Supervisor/Team Leader at Edutech , Chennai, INDIA
June 2004 – December 2004
Responsibilities
• Primarily focused on Sales & BD for
Software & E-learning Solutions which includes online Assessment
Solution / Howard Manage Mentor (Interactive Soft Skills
Elearning from Howard Business School) / Digital Library /
Learning Management Systems. • Responsible for Achieving
numbers 50 Lac • Lead Generation / Identify opportunities /
Meeting Key Decision Takers / Establishing relationship & Major
Account Management. • Focused on IT / ITES verticals with a
vertical base approach towards the market. • Presenting
Solutions to customers based on the need through Consultative
approach • Responsible for the complete sales process from
lead generation to close. • Worked on some major B-schools and
IT Companies. • Meeting Key decision takers and Closing the
deal. • Responsible for achieving Monthly / Quarterly / Yearly
targets through effective Business Plan and reporting to the RSH
Achievements • Has participated in a major consortium
organized by self-financing engineering colleges and closed a
major business deal
Software & E-learning Solutions which includes online Assessment
Solution / Howard Manage Mentor (Interactive Soft Skills
Elearning from Howard Business School) / Digital Library /
Learning Management Systems. • Responsible for Achieving
numbers 50 Lac • Lead Generation / Identify opportunities /
Meeting Key Decision Takers / Establishing relationship & Major
Account Management. • Focused on IT / ITES verticals with a
vertical base approach towards the market. • Presenting
Solutions to customers based on the need through Consultative
approach • Responsible for the complete sales process from
lead generation to close. • Worked on some major B-schools and
IT Companies. • Meeting Key decision takers and Closing the
deal. • Responsible for achieving Monthly / Quarterly / Yearly
targets through effective Business Plan and reporting to the RSH
Achievements • Has participated in a major consortium
organized by self-financing engineering colleges and closed a
major business deal
Professional (e.g. Engg., IT Developer, Marketing Executive etc. at Aptech , Chennai, INDIA
November 2003 – June 2004
Responsibilities
• Responsible for Sales Targets for the Soft
Skill Training BU • Identifying need for Soft Skills Training
Programmes from Corporate based on the client’s requirement at
Chennai (Primary Segment) / Madurai / Trichy /
Coimbatore. • Organizing & coordinating with other braches /
Training Venues / Business Partners / Trainer Consultants for
planned execution of Training. • Hiring Empanelled Trainers
for Executing Training. • Meeting Key decision takers and
Closing the deal. Achievements • Has closed a major Soft
skills training program on Sales training, Customer relationship
Management and Team building to a major corporate in TN. • Has
initiated and organized an Outbound Training Program for the
internal staff members.
Skill Training BU • Identifying need for Soft Skills Training
Programmes from Corporate based on the client’s requirement at
Chennai (Primary Segment) / Madurai / Trichy /
Coimbatore. • Organizing & coordinating with other braches /
Training Venues / Business Partners / Trainer Consultants for
planned execution of Training. • Hiring Empanelled Trainers
for Executing Training. • Meeting Key decision takers and
Closing the deal. Achievements • Has closed a major Soft
skills training program on Sales training, Customer relationship
Management and Team building to a major corporate in TN. • Has
initiated and organized an Outbound Training Program for the
internal staff members.
Professional (e.g. Engg., IT Developer, Marketing Executive etc. at Savant Technologies , Chennai, INDIA
January 2002 – November 2003
Responsibilities
• Primary responsibility to drive business
for the IT Services division at Savant. • Generate Business
for the CRM Solutions, Domestic and
International • Responsible for generating business for the
Engineering Solutions on CAD/ CAM and IT Training
• Responsible for Major Account Management with accounts –
Lucas TVS / IP Rings / BHEL. • Has closed a major Soft skills
training program on Sales training, Customer relationship
Management and Team building to a major corporate in
TN. • Responsible for generating business for the Parametric
Design Solutions for the Engineering industry. • Managed a
Team of 3 support Specialist of each division.
Achievements: • Achieved the Targets Consistently
• Introduced the Concept of Tie up and Direct Business
for the IT Services division at Savant. • Generate Business
for the CRM Solutions, Domestic and
International • Responsible for generating business for the
Engineering Solutions on CAD/ CAM and IT Training
• Responsible for Major Account Management with accounts –
Lucas TVS / IP Rings / BHEL. • Has closed a major Soft skills
training program on Sales training, Customer relationship
Management and Team building to a major corporate in
TN. • Responsible for generating business for the Parametric
Design Solutions for the Engineering industry. • Managed a
Team of 3 support Specialist of each division.
Achievements: • Achieved the Targets Consistently
• Introduced the Concept of Tie up and Direct Business
Srihari Sweytharanyam ’s education
MS (IT & Management) [IT & Management],
Madurai Kamraj University [September,2001]
, Madurai, INDIA
Srihari Sweytharanyam ’s additional information
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