Ruby Ray

Brand Mrg at Spencer
MBA Mktg

Ruby Ray ’s experience

National Brand Manager - Private Label   at   Spencer's Retail Limited , Kolkata
 Determine Category Potential the right product mix at the
right price point with right packaging (in keeping with the brand
objective) to fufill the need gap.  Analysing marketing
trends, consumer behaviour, and therefore, insights along with
tracking competitors’ activities to provide inputs for fine
tuning brand strategies for both top line and bottom line
improvement.  Conceptualizing & effectuating marketing &
sales promotion activities, customer relationship management for
launching new products & increasing visibility as a part of
market development effort through usage of Point of purchase
materials & Visual Merchandising.  Working with the Space
Management team for developing effective
planograms.  Coordinating with various regions to train,
retain & motivate the field force through road shows and usage of
top of the mind recall aids.

Ruby Ray ’s education

MBA [Mktg],
St Xavier's College [1999/September] , Kolkata

Ruby Ray ’s additional information

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