Ruby Ray
Current
Brand Mrg at Spencer
Education
MBA Mktg
Ruby Ray ’s experience
National Brand Manager - Private Label
at
Spencer's Retail Limited
, Kolkata
2007/December
Determine Category Potential the right product mix at the
right price point with right packaging (in keeping with the brand
objective) to fufill the need gap. Analysing marketing
trends, consumer behaviour, and therefore, insights along with
tracking competitors’ activities to provide inputs for fine
tuning brand strategies for both top line and bottom line
improvement. Conceptualizing & effectuating marketing &
sales promotion activities, customer relationship management for
launching new products & increasing visibility as a part of
market development effort through usage of Point of purchase
materials & Visual Merchandising. Working with the Space
Management team for developing effective
planograms. Coordinating with various regions to train,
retain & motivate the field force through road shows and usage of
top of the mind recall aids.
right price point with right packaging (in keeping with the brand
objective) to fufill the need gap. Analysing marketing
trends, consumer behaviour, and therefore, insights along with
tracking competitors’ activities to provide inputs for fine
tuning brand strategies for both top line and bottom line
improvement. Conceptualizing & effectuating marketing &
sales promotion activities, customer relationship management for
launching new products & increasing visibility as a part of
market development effort through usage of Point of purchase
materials & Visual Merchandising. Working with the Space
Management team for developing effective
planograms. Coordinating with various regions to train,
retain & motivate the field force through road shows and usage of
top of the mind recall aids.
Ruby Ray ’s education
MBA [Mktg],
St Xavier's College [1999/September]
, Kolkata
Ruby Ray ’s additional information
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