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SourceEdge Software Technologies is a
privately held company in Bangalore, founded in 2004. SourceEdge is into IT
outsourcing and Software Development services, provides Software Product
Engineering and Application Development services to several industry verticals.
Internally, these service delivery units are categorised into: Micro Offshore
Development Centers, Outsourced Product Engineering and Custom Apps and
Enterprise Business Solutions With 8 years of business track record on 100%
service revenue realisation model and running sustainable business, the company
explores now building it’s own IP rights, Product solutions that can spur the
growth, create resilient revenue streams and value to the company.
The growth registered between 2004 to 2010 was at an average of 66%
growth y-o-y. We decided to get our company acquired by another Indian BPO
company and grow faster. However, it was proved to be wrong decision within
short time that thoughts between the new management and SourceEdge founder
members was going tangential in the decision process, diluting business
attention, entangled in rough decisions and stability to company business directions.
It was tough decision but with no option to get the control of company in our
hands, buy back the equity shares to get the full control of company.
As self funded company, and 100% focus on service value realisation, it
was difficult to focus on building own products with dedicated team. Financial
support, quality of resources and strong marketing team were causes of delay in
realising our business values as per the plans.
It is all about Vision one sees in his subconscious mind as virtual
image and reality as Conscious minds puts into action. One should impregnate
all the goods in thier subconscious mind to make that journey successful. Entrepreneurship
should have Great Vision, Patience & Conviction and Sustainable thoughts to
succeed. Leadership should have self-belief & self-values to lead the team
in good and bad times,Management qualities should bring principled business
decisions to draw distinction for good of Company to Succeed and Sustain.
I would address on above three factors: Lay down strong control as
financial sustainability, identify the right people and control over plan as
close to realisation.
The India growth story ever since Indian IT created difference in the
global IT industry as China do to Manufacturing, is matters most to me to be
one to drive my business in IT. With our new product road map for global market,
that is continuously inspiring me to create a global product and build a
Successful company in the Global IT space.
I emphasize ‘Company First’ as we say the Nation First. So we are
COMPANIONS of the COMPANY like Citizens of the Nation. I consider we are all
family members to this business. I share our experience, success and risks and
rewards in this common journey of our Professional Life.
We chose them by their ability to take higher responsibility, the right
attitude that matches to common vision of the company, having open mind and
self-motivation to excel in their individual career.
When we met our FIRST CUSTOMER, our company name was not registered
neither the office location was made. We just demonstrated the transparent
fact, created confidence in their mind we have the capability and experience to
undertake the project and DELIVER. We had ‘No office’, ‘No bank account’ and
‘No resources’ when we signed up the project.Bringing the process maturity and
professional experience was crucial to do business with global customers.
It is a tough job as equal to matching ‘Bride and Groom’ in true sense
of Indian marriage. The expectations are different, thoughts process and evaluation
as ‘REAL COMPANY’ in the minds of INVESTOR always have precedence whatsoever
you treat and consider your company is GREAT BET to invest. One should
articulate great degree of excellence in presentation of what is we self-assume
as VIRTUAL recognition as REAL realisation of Investors mind.
1)Lack of planning in the
Financial Sustainability. 2)Long realisation to identify the right people to
the job.3)Longer gaps in Planning and Action
I did not see difference as if I were to run my proprietor company of
managing all odd jobs to good jobs I would do. As a small company with limited
resources, I learnt to wear the personality of multi-role in multi-tasking from
low level jobs as gatekeeper to head of organisation as CEO.
It is the blend of formal and informal communication in the business
practice that brings visibility in the internal communication to be proactive
and reactive as business demands. Always listen to ups and downs and make
informed decision within and outside.
We started focusing on service
exports to developed countries where more than 90% of revenues were realising
as export revenues, of which about 60% revenue were related to product
development services contributed by 4 clients as dependent to revenue
realisation. We started de-risking by focussing on building product solutions
and diversifying our offerings into different Lines of Business (LoB) such as
enterprise solutions, enterprise mobility and professional services.
GE. It’s all about Imagination one thinks and apply mind to bring
reality in LIFE.
There is no-shortcut to SUCCESS. It is all effort of hard
work blended with smart work, attentive what other needs of you; sincere and
faith in yourself that YOU can Achieve.