Rajesh Kumar
Inbound Digital Marketing
SMARTech Interactive
Rajesh Kumar is a member of:
Could you tell us briefly about your family background?
We are a medium family by income and belongs to a village in Haryana. Since last more than 10 year we have been residing in a city (Now District) named Palwal. My Father was a farmer until we left out the village due to some family reasons. Now both my Father and eldest brother are Lawyers.
The Journey So Far:
I did B.Tech and joined a small company for only 5k per month during the 2008-09 recession. In May 2010 I joined SMARTech Interactive and since then I never looked back. Here I met with several corporate honchos during business meetings and learned a lot. I am happpy and earning a decent income.
Degrees That Matter:
Since I am working in the field of Digital Inbound Marketing, I would like to pursue MBA in Marketing Management and Information Technology as a dual specialization.
Role Model:
My Father inspires me a lot, another man who inspires me is one of my office colleagues, These two are the only persons in the world who believes that I will achieve a lot in my life and can make anything possible.
Growth Strategy:
I am learning a lot, every time I meet with my boss or any other person during the business meetings, I try to grab the things like what they know? how they talk? how they manage things? and most importantly how they sell? And several other things. I try to learn to speak better English too.
Job Profile:
I am the head of a small digital marketing team at my current company and responsible for the online marketing and services/products promotion for different B2B clients. The activities includes SEO, SEM and SMO as a whole.
Advice For New Professionals:
Don't try to grab too many things at once, just focus on one and be the expert of what you know and what you can do.
Working Life Management:
I am unmarried and the youngest in my family and till now there are no too many responsibilities, I do a 9 hour/6 day job, spend approx 1 and half hour travelling in train everyday and rest at my home. I spend more than 11 hours everyday on computer, home and office combined.
Career Profile:
In my current company, I am a senior person responsible for project management, project execution, client interaction & reporting. In previous company I was just a junior lever executive to whom only specific tasks assigned.
Changes In The Professional Environment:
It has changed a lot, now I believe in doing the things professionally. I believe in following the traffic rules, joining the queue from the tail, I feel more confident in black leather shoes rather than in sports. I have also started reading novels.
Required Reading:
I read too many e-books, one that is recommended is Web Analytics: An Hour a Day by Aviash Kaushik, some websites that I would recommend are mashable.com, seroundtable.com, hubspot.com, searchengineland.com, labnol.org, kaushik.net, techcrunch.com etc..
Contribution to the field
It is a small company by no. of employees (<15) but It works with big corporates like Coca Cola, Apollo Tyres, Usha International, Fortis, Eicher & Many More. I love the professional way our company works & the way it take care of its employees. My be it is my dream company.
Plans For The Future:
I am trying to start a small digital inbound marketing consulting firm and hoping for its decent growth in next 2 to 3 years.
Done Differently:
I will prepare for civil service examination