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Prashant Kumar Bhardwaj
Prashant Kumar Bhardwaj

Prashant Kumar Bhardwaj

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Duron Energy Private Linited

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Growth Prospect in marketing
Rate of growth of any marketing person depends upon few important traits as beloe:
1. Adaptability to situation
2. Learning Attitude
3. Creativity & Better understanding of overall business.
Sufficing these traits marketing person would grow 20% faster to other stream employee
Marketing
Marketing means to me as Planning, Scheduling, Processing, Servicing any goods or service starting from idea, ends up at customer feedback and change in product if necessary. Marketing is almost 40-50% important to me for any organization
Recommendation
Keep yourself updated with latest market trend across industry and related sectors. Economic Times and Hindu would be my recommendation
What can be achieved
Marketing person in corporate world would only be bound by limit in case of fundamental law of consumer and the company which anyone can't deny. Else marketing person could not be bound to any extent
Future trend
In my last job i was seeing rising trend for those who has better/efficient resources in terms of Manpower
Importance of Marketing
Being a Business Analyst importance of my role designated to be 30-35%. Our management understands the value of valid information before taking any decision in marketing.
Differences
Marketing is a broader term engulfing process of selling within. Marketing is complete process taking care of demand & supply, Manufacturing as well as production plan along with continuous change in strategy according to product performance. Selling is just to transfer goods to the consumer after satisfying him regarding usage and demand for that product
Future prospect
Still! I would Like to learn a lot and would like to be at manager position in Branding and Merchandising
Competitiveness
Marketing doesn't constraint any person to a single department/section of the business. Marketing teaches you how business works
Suggestions to aspirants
Be open, confident & creative and keep on learning as much as possible.
Brief yourself
I am Prashant Kumar Bhardwaj.Born brought-up in Capital city Dehradun. Did B.Tech in Electronics & Communication followed by MBA in Marketing Finance. Overall experience of 5.5 years with fair exposure to secondary research in my career.
Importance of On line marketing
Depending upon the typr of product and service. However, Online marketing is certainly opened gates for consumerism/customization for companies
Importance of 4ps
People, Price, Product and Place..each one is as important and interdependent for complete markeing 25% each
Achieving Targets
Motivation and support at each level
Motivating Factor
recognition in certain ways like gifts , awards and prizes. Appreciation is a must
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