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Mushahid Abbas Shahid Husain Khwaja

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Mushahid Abbas Shahid Husain Khwaja

Sr Media Manager at Interactive Avenues

Interactive Avenues Pvt Ltd

Mushahid Abbas Shahid Husain Khwaja is a member of:

Mushahid Abbas Shahid Husain Khwaja's Advice

Importance of Branding

Branding is the most important thing that people should look at now a days, Today people are just behind ROI and ask for Performance based model which is diluting the effect of branding. Branding cant be ignored as its the one which decides the value of your product or service in this competitive scenario.

Future trend

More importantly attached to Digital Marketing as Digital Marketing is changing the over all trend of the marketing world, Even the giant agencies of the marketing world like Group M, Publicis and IPG are convinced with the pace of the Digital Advertising. Developed countries are already witnessing the effect where in USA, Digital Advertising has surpassed Print and very soon will take over TV. This trend will be seen very soon in developing market as well.

Achieving Targets

Realistic targets are met only by having a effective sales force.

Motivating

Get them out of the present situation and then making them realize that things can be achieved by dedicated efforts and sound mind decision making skills.

Brief yourself

Started my career with eBrandz after completing my BMS, then to get a better exposure shifted to Pinstorm to Starcom Mediavest Groupe and now to Interactive Avenues. It was a tough time to get through all these stages after being from a totally different family background but all thanks to my parents who showed belief in me and always motivated me to take up challenging roles in my career.

Importance of Marketing

Its always about how much how you position your self in the organization, The role becomes important when you add value to the overall firm. We over here make Media Plans an allocate budget which is the most important source of generating revenue to the media firms.

Branding

Competitiveness

Marketing is actually knowing the product and then deciding the way forward for the brand and create a image in the minds of the consumers which they will carry life time.

Motivating Factor

Its was always less of talks and more of efficient, hard and smart work.

Importance of STP

If you get your STP correct then other Marketing and Advertising activities will easily follow the path laid down.

Importance of 4ps

Today the 4ps from Product, Price, Place & Promotion should be changed to Performance, Price, Performance and Promotion.... Product and Place hardly matters in this digital space.

Future prospect

Start my own venture of Digital Advertising.

Growth Prospect in marketing

Performance is the key to all success, In Digital Advertising the climbing is not the word but its jumping or flying up the ladder....:)