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Joyjeet Dan

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Joyjeet Dan

Demand Generation

IBM

Joyjeet Dan is a member of:

Suggestions to aspirants

Think big, but take small steps. Don't hurry yourself into anything you are not prepared off. Be a perfectionist. Because in marketing you will be dealing with a large audience and the effect is mass

Recommended Courses and Certification

MBA / PGDM in marketing / branding
certification on digital media marketing / online marketing / advertising / creative writing

Positioning the product

It's a competitive market today. And the marketing scenario has been changed a lot in terms branding, brand management. Now a days it's not companies who are branding themselves it's clients who are branding for you and your product.

Achieving Targets

Marketing makes an awareness and demand, sales finishes the job. Marketing creates the required awareness and demand into the market so that the job of sales becomes easy. It's always a relay race starts by marketing team then sales and then customer service

Importance of 4ps

4ps of marketing is the spine of marketing but as the whole market dynamics is changing fast I think we can rename 4ps into 4cs i.e. consumer(wants & needs), cost(cost to satisfy), convenience(ease of buying), and communication(give & take)

(4C theory of Bob Lauterborn, prof. of advertising at UNC)

Motivating

As per me, Motivation is mother of all invention.

Competitiveness

Marketing can be a stimulating job where one have the opportunity to be creative all the time. It is interactive and one may find themselves working with interesting people. It's a competitive field because it's not only your competition but also your clients competition to be taken care of

Growth Prospect in marketing

Ladder of success depends on the excellence rate and effectiveness of someones job. But marketing helps a person to grow in a way where one can gain knowledge about project management, product, company hierarchy and lot in the process. Moreover it helps you know clients and their requirement better.

Future prospect

Running my own marketing consulting firm.

Brief yourself

I am a management post graduate with nearly 6 years of experience in demand programs, branding, creative design and research. My experience lies mainly into digital marketing.

On personal front I am from land of sweets, festivals, politics and foods i.e. Kolkata. But in Bangalore from last 10 years

Future trend

Mobile is the sweet spot for online & digital marketing
Simple Experience is better but there should be a story
Social media is the best of the mediums
Visual appeals more than text, but remember size matters
Last but not the least marketing will be directly attached to revenue generation

Recommendation

Personal blogs, market news website, and yes get into social media channels and just look for advertisement which catches your eye. Check out automobile industry for their ads

Importance of Marketing

It's a era of information, and no one buys anything which they never heard about be it a shaving cream till a operating software. Marketing does that job for any organization so that it becomes visible and it's one of the most integral part of any organization

Importance of sales

It's the action point, marketing can give you branding, visibility, popularity but you still need sales team to drive the force and make those sales happen. Sales is the execution part of marketing. So to some extent one of the most important part of organization