Head - Network Development at Cartridge World , Mumbai, INDIA
October 2009 – Currently 1950
Industry: Retailing
Functional area: Franchise Development
With over 2000 franchisee stores spanning across 51 countries,
Cartridge World is the single largest retailer of cartridge
recharging services and one of the fastest growing franchise
businesses in the world today. Cartridge World works on the
unique concept of ‘recharging’ printer cartridges with
guaranteed ‘as good as new’ performance, savings and a
process encouraging reuse, thereby saving the environment also.
In addition to providing recharging services which is the core
business, Cartridge World’s more than 2000 franchisee stores
worldwide deal in original manufacturers’ cartridges for inkjet
printers, laser printers, fax machines and photocopiers as well
as additional supplies for fax machines and copiers.
The
Indian market
Printing has become an everyday need e.g.
e-ticket, boarding passes, children’s file work, printing
photographs at home etc. Industry sources indicate that in India,
the market size for printer cartridges is pegged at over Rs 3000
crores and is growing at about 30% Year on Year. However, the
Indian customer has a very limited choice between expensive OEM
cartridges, counterfeits and ‘locally’ refilled cartridges of
poor quality. A product, which is cost effective and yet assures
the performance of a brand new cartridge, is undoubtedly a strong
value proposition. Globally, 62% of printing is attributed to the
internet and India, tipped to be the largest internet using
country in the world by 2010, is bound to see this industry
leapfrog.
For more information on Cartridge World Franchise
Concept / opportunity in India, visit:
http://www.cartridgeworld.in/