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Gaurav Kapoor

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Gaurav Kapoor

service

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Gaurav Kapoor is a member of:

Family Background

I come from a small middle class nuclear family who are god fearing and have strong moral values of live and let live carrying strong emotional bonding towards both paternal and maternal sides.We are more of practical social animals who believe in simple living and happy go lucky attitude

Contribution to the field

“Intersil”is one of the oldest&strongest players in Analog,Mixed-Signal&Power Mgmt ICs.We are an employee centric org. where employees are the source of strength,freedom to think.Employees are treated fairly with honesty&dignity.Employees are recognized with celebration&fosters safe and growing env.

What suggestions would you like to give to the aspirants who want to make their career in Marketing only?

keep things simple and take one task at a time.Being observant and Curious can be two strong pillars of this profile.constantly observe your seniors do.Honesty should remain in job where you are and a personal interest in work or perform.if a person is not curious – he cannot make a career here.

Marketing

I guess I have answered this in above / further questions

Future trend

Variety in products catching up .human dependency on Mobile/Hand Held products.lot of direct marketing happening .marketing trend bias towards Video’s or Pictures , anything which is interactive , people are able to see listen and feel.Media Influence like Blogs,Tweets,Tailor Marketing,Value selling

Importance of 4ps

Product,Place,Price,Promotion,ideal blend also called the marketing Mix in terms.The words are self explanatory for achieving success if you do the right Promotion with right promotional tools strategies & Place your product with a right timing and right price–Success is yours.

Motivating Factor

negativity around me – which pumped me to perform and outshine my peers.Obviously corporate recognitions / rewards were motivating but what mattered most to me was my satisfaction level with family support than someone else perception on my job well done.employers goals was more important

Positioning the product

Obv those strategies are not put across on public domains here,but obviously as mentioned above the ground market knowledge with the 4P’s will be used in positioning. Also Intersil is a well known brand which does not need introductions or positioning.

Achieving Targets

define my targets first and make it public along with everyone so that all are accountable for the responsibility they shoulder.define the objectives in short term and long term always preferably doing more analysis / ground works then execution.

Importance of On line marketing

is reduced expense in doing online. it is measureable , it can well be tracked , counted and I have even seen some good Marcom practices where by this information can be leveraged / converted into lot of Sales.With the world being more Internet savvy and people getting more addicted to this On line

Role in an organization

I take care of all India Sales operations and helping grow the company revenues.

Recommended Courses and Certification

I believe a lot in experience than certifications , experience can be direct or indirect , which you can learn by seeing observing and being curious to know and also eventually by growing when you work in different situations

Growth

As I said earlier , Intersil is a great place to work and grow.We have dedicated marketing people for across regions handling multiple things and even have cross border territorial people working as marketing heads.

Importance of Marketing

Marketing people are ones who create the market for something to be sold. With my products I need to constantly think of new applications , new products which can help my customers venture in different fields or help them grow.There has to be a constant mode of innovation.able to solve there problem

Differences

Mktg professional creates market for products & the Sales professional does the execution part of products in the market created by someone.