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Divya Purnaiya

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Divya Purnaiya

Director Sales and Marketing

App Me In

Divya Purnaiya is a member of:

- Expert

Differentiate Strategies in place with your Competitors

At App Me In (www.appmein.com) we create mobile applications for enterprises. Our offerings are built faster , cheaper and smarter than any other firm !!

Unique strategies that gone unseen or a superhit.

Our apps ensure customer loyalty, and therefore reward our clients most valuable customers. We provide solutions that are simple with a superior interface!

Positioning products in market

App Me In - taking Your enterprise to your customers pockets

Brand Identity creation

By building strong relationships and providing high service quality

Way to reach customers through sales force

Like all start ups, sales is a critical function in our organization, the top management is very hands on, giving sales personnel all the training they need, and giving them enough freedom, to bring in business through their own creative techniques.

Some of the Marketing Appeals & Tactic

Traditional cold calling, pr , relationship building etc

Company description & strategies in place

App Me In is the latest offering ,from Principal Axis Systems Pvt Ltd, a firm with award winning products in the web app space. App Me In, the mobile arm, focuses on enterprises, and creates smart solutions for smart organizations.

Our marketing strategies are 360 degrees in nature, ensuring a holistic approach to the innovative customer.

Todays Marketing Trend

The investment on the mobile app; the penetration of technology in marketing ; and the higher levels of customer dialogue ( through mobile apps and social media)

Biggest pain point

Getting companies to formulate strategies in newer areas ( For example Brand managers might believe that mobile apps are a must for their organization, but actually formulating the mobile strategy is time consuming)

Matrix to Long sale cycle and multiple Buyers at same time

Engagement means longer loyal periods, more business from the same customer, referrals from the client

Relationship of Marketers with the CEOs

Depends on a case to case basis. Based on the customer focus of the enterprise and product portfolio primarily.

From a customer point of view Purchasing of a product Is

Value, solution to pre identified pain points, ease of adaptability

Thoughts on Social Media Monitoring Tools

The area still needs a lot more work. But solutions do exist , which give valuable insights

Past, present and future of Marketing for marketing experts

customer , customer and customer!