Bharathi Raghuveera Shetty
project manager
IL&FS Technologies Ltd
Marketing
Marketing is basically advertise your product and present your product as unique one which has an edge over others. It is very important for any organisation since the revenue of the company depends on how well your product is marketed. if your product may a good one , but if you do not know how sell to it then i.e market it , then the quality does not serve the purpose since the end consumer is unware,or rather not educated about the quality of the product and how this product is superior than the already existing products in the market. therefore marketing do help in creating awarness about the product,its unique features and how much the consumer is benefited.
What can be achieved
There is no limit. Limits are there in the mindset of a person.
Differences
Marketing is advertising your product and selling it persuading or convincing the consumer to buy it.
Future trend
marketing has evolved from one to one basis to virtualization level globally which fast and effective.
Importance of 4ps
The 4 ps of marketing are Product, Price, Place,Position. One has to follow the 4 ps of marketing to ensure effective way of utilizing the benefits of product and catering it to customers wherein the right market can be found, so that you end up making profits as serving the right products to the right people.
Positioning the product
I am IT person. Actually I hardly know about marketing strategies. but still i like to answer this question from practical point of view.Its the brand value that sells, then comes the quality and benefits to the consumer at large.
Competitiveness
Marketing has its own place in this competitive world. If your product has to sell than definetly it has to be marketed well.
Branding
Branding helps in capturing the creamy layer of the market, thereby minimum amount of effort is required to market or sell you goods to prospective consumers.
Importance of On line marketing
online marketing is one of the best option to sell your product to prospective buyers.online marketing help the customer to select and check out the features of the product at his own convienence.
Importance of sales
sales determine the growth of the organisation , therefore sales has to be of prime important factor in any organisation.
Importance of Marketing
A role of a marketing person is very important, since he is responsible to certain extent to bring in the revenues to the company which serves the purpose of financial blood to the company .
Suggestions to aspirants
If you can sell an ice to an eskimo then marketing is right career for you.
Growth Prospect in marketing
depends on his skills and talent.
Achieving Targets
Reviewing their performance , understanding their weak areas and try to sit with them and work it out to improvise them.