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Baidurjya Sinha

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Baidurjya Sinha

Principal UX and Practice Head India User Experience at Pitney Bowes

NIIT tech

Baidurjya Sinha is a member of:

Could you tell us briefly about your family background?

Father - Retired Pro-Vice Chancellor and Sr. Professor.
Mother - Housewife.

Required Reading:

How to create Products Customer Love- Marty Cagan,
The 10 faces of Innovation- IDEO book,
Designing with the Mind in Mind - Jeff Johnson,
Universal Principles of Design - William Lidwell,
Influence: Science and Practice - Robert B. Cialdini,
User Experience Management- Arnie Lund

Growth Strategy:

Discussing with fellow mates and Seniors in the Industry. Reading Books and other materials, taking up challenges.

Degrees That Matter:

Bachelors and Masters in Design/ Cognitive psychology/ Course-ware design and related subjects.

Plans For The Future:

Industry Leader in User Experience in terms of UX Practice establishment, improvement and researcher in Human psychology and Design- Social, cultural , ethnic and also on persuasion and emotional design.

The Decisions That Matter

Only one- Career is in line with my passion and natural skills.

Working Life Management:

Good question - When I work I focus on work, as the work I do is my passion it doesn't stress me out. When I have family matters to take care I focus on that and keep my work aside for sometime.

Role Model:

My father- Self made and example setter. Always sticks by what is correct.

Prized Accomplishment(s):

Still to achieve.

Job Profile:

I head the UX Practice for Indian division of Pitney Bowes. It started from establishing the UX Practice in India. Currently it is about growing the practice, budgeting, Global UX Strategy, Product Innovation and research

Done Differently:

People make mistakes and learn from them, I do the same. It is not about being perfect but always keep on trying to become perfect. The journey is the path you walk but you cannot guarantee the destination always. So walk the path you think right.

Advice For New Professionals:

Strive for excellence and don't always run after money. If you are master in your field money will come automatically. Have patience and keep on trying to be perfect and keep upgrading your definition of perfection every time you reach there.